Here is the Content Strategy I've decided to test out for my marketing once Swaha is done. Everything is kind of still in the works cause I've still got a lot of Swaha to finish, but for my other comics this is my strategy.
The Gist is the following in the context of my Comics plan:
1/ Create the Comic and Document it via OBS or similar Screen Recording program while also recording myself on my webcam creating the comic. That way I have two 'Pillar' products: The Comic Episodes/Uploads and A Video of me communicating my progress with timelapse during the times I'm just working quietly.
2/ Before I share the Comic and Progress Video, I make Micro-Content (Not promotional stuff, actual meaningful content) into bite-sized posts made for Twitter, Instagram, IGTV, Facebook page, my Tapas Wall, and DeviantArt. This micro-content is what I believe are the highlights and parts of the Comic (including WIP gifs or sketch-to-finish pics) and Video that people might enjoy/resonate with.
3/ Share the Long-form products, and immediately after that share the Micro-content and make enough Micro stuff to release daily.
4/ Collect any and all feedback. If people resonate with something, repackage THAT content into NEW Micro-content and share that to Social fields.
All the while continue Creating and documenting the Process. Rinse and Repeat until people notice.
I plan on testing this experiment aggressively through the latter half of the year, and in December, I think I'll let you know how this pans out XD.
Addendum: Given how this very strategy rigorously followed by said Gary Vee has been successful, my hypothesis is that if I do what I can to the best of my ability (he's got a whole team for his lol), something's gotta give. And if I do everything in this strategy and it DOESN'T work, then that means my content isn't good enough and I'll just have to get good.
But that requires experimenting with something, anything, and then reviewing the results and feedback to help guide next steps.