It does irk me, when I see it... It's like... ugh, just put your link in your bio and then if you have anything interesting to say, people can have a look. People don't click a link just because it's there! 
I do have pretty low expectations for whether telling the people who do this, "hey, you'd have a better time getting readers if you changed up your promo strategy to something more focused, not just dropping your link everywhere", would really make them change. Even if they were getting posts muted they'd probably be like "Waaaah! The Big Creators are bullying meeeee!" We've had so many threads where people who have built a readerbase have laid out solid advice and it always seems to come back to people being like "But it's not faaaaaair, my dislike of putting effort into my presentation and social media strategy is special and different from everyone else's!" It's like they can't even imagine that other creators also have feelings and lives that make this stuff a chore, or that people who read comics and novels want to read things that are nicely presented and not difficult to read because they also have feelings and want to be entertained rather than feeling obligated to validate them like their mum or whatever... I just....urrghhhh 