I think its important to have a focus when it comes to Instagram. I just looked at your profile and it wasn’t immediately obvious to me that it was for a comic. I try to limit non-comics or art related posts to maybe one or two a month so that it doesn’t clog up the feed too much.
The stuff I do to promo my comics is kind of specific to my comics and what I do but I think there’s a way to make it work for anybody. Almost every new chapter has a new outfit so I like to post those to show a new page because I know that my audience really engages with those posts from me. Another way that works well for me if I don’t have that option is to post a panel that I think is funny.
I also do a little 6 panel strip that I try to do a few times a week because strips formatted to IG is a really easy way to get engagement and I just treat it as a warm up for my actual comics stuff. A lot of people do that with single panel comics or for 3-4 panels etc etc (number doesn’t matter).
I used to post my comic directly on IG four pages at a time and formatted them to fit IG with an app called Square Fit (although there are many other similar apps that do the same job I just downloaded the first one I saw). I did this for about a month and got a huge chunk of the followers I have now through doing that. But then I realized it was going to be too big of a project to have to follow on IG (there is not a single post you will ever make that will absolutely get seen by every follower— posts WILL inevitably be missed) so I put my comic elsewhere and just let folks know when updates happen and redirect em. Its definitely not the platform to host a longform webcomic but a good platform to generate interest.
The only clickable links you can have are on your profile. I use Linktree so that it puts all my stuff in one place because I have multiple comics. I also post on my Instagram Stories whenever I update which has a feature where you can link sites if you swipe up on them, but you gotta make sure they know to swipe up because the fact that its a link isn’t obvious in stories.
For reference here’s what my IG looks like:
Very few personal posts and hyperfocused on comics. I have no IG story up right now but I usually use feature that to promote an update, share fanart, or any non-art related goofing off nonsense. I also share other people’s art and comics on there a lot to spread the word.
My husband and I just did a talk about comics and social media at a University last week but we actually barely touched on presentation and mainly on how to use it for contacts.