As an author, I want my writing to be of good quality on a structural level, a style level, and a plotting level. For me, the plotting part requires me to either write well in advance of publishing or have a detailed outline, especially if publishing more than once a week.
As a reader, I want to be entertained. The whole package is great, but if I love a story, the characters, the setting and the unrolling of the plot, I am not a stickler for occasional typos, misused words (especially where English is a second language), or less than perfect execution or styles different from my usual preference. Some of my favorite comics here have more simple art, for example. Overall, I have been very pleased with the quality of the novels I read here and am super impressed by my fellow writers.
I think novel writers who want readers here have to do some promotion specific to this type of publishing. Every once in awhile I scroll down the Fantasy/Free to read/all category and seeing so many works with 0 likes or only a few makes me sad. One of these days I will start a thread challenging people to find, read, and promote a 0 likes work, just to give random people whose work is getting missed a cool spike in interest.