Communication is emitter / message / receiver, but also channel!
They choose, target & match creations / audience, and do profit from it. Very often they fail to do that properly.
Iāve noticed that where I live:
- Creators do tend to self censor depending on what channels accept (and not audience). And with time, self censorship becomes an habit, which in turn becomes a new norm for the audience.
- Audience is not curious. I had an enlightening discussion with Sub Rosa label director decades ago, he told me: now, pointing has more value than creating. He was right. Audience consume more and more what is proposed to them by channels, without much critical thought, and with time, even though audience can access more and more content, they actually consume less and less diversity, always returning to the same channels. As a result, exposing themselves to less diversity, their acceptability threshold narrows, to the extent of closing themselves to different thoughts...
So to me, to add on what others have said about creators / audience responsibilities in terms of content, channels have a responsibility, not only to frame content and audience, but also to allow diversity to express itself. Itās a hard balance, and some do that better than others.