I think it's in western media in male form more often. The pulling pigtails thing, there's an odd thought that in youngsters "he's mean to you because he likes you". The most obvious western example of a girl doing it is I can think of is Helga from Hey Arnold. I'm quite fond of a tsundere in the more harmless form of furious denial of an obvious crush, that's rather endearing but when it moves into violence and abuse, as it is more often more recently, I go off it really fast. Especially since the excuse it very often in anime fandom "it's for comedy don't take it seriously, don't you understand slapstick", even in shows where everything else is supposed to be taken seriously.