Am I the only one who finds the voice of the young woman who keeps trying to get me to pay for Spotify Premium really irritating? Maybe it's not her voice and it's more her cadence, or the oddly condescending tone. Do you think Spotify did that on purpose? Do you think they hired a bunch of young people to just record a ton of those "wow, wouldn't it be super mega cool if you didn't have to listen to ads?" clips and then just focus tested them a bunch of times and asked the focus groups who they hated the most? That's how I'd do it. Just pick the one voice that people found the most obnoxious and then use that one to pester people every hour until they get so SICK of hearing that woman's voice that they scream "FINE! HERE'S MY CREDIT CARD NUMBER! JUST MAKE HER STOP TALKING!! It's a solid plan, it's just extremely evil. And I'm going to call their bluff. Even though I hate her voice I'm never going to pay for Spotify.