Och, yeah! That is exactly it!!!
It reminds me of my youth, when I was reading fanfiction. You come across something that appeals to you, something that at a specific moment in time corresponds to what you want to read then. And you sub it (we did not sub, back then; back then, we followed).
But at the end of the day, you never really get the time to read that work. Because when you do have time, something else catches your eye. And that is how you get Ghost Subs, as we call them (actually, as I call them).
Truth is, I can't even read 2-3 series at once, taking into account I want to feel every chapters and then I need to express my feelings (in bold, because we all know how much my feelings are important - Your (sic) not that interesting, dawg. Me to myself) through comments and enter into a cycle where I can't even finish one short webcomic or novel. But the number of works I must read just accumulates and accumulates and accumulates.
As well, there is this something called sub-culture (you see what I did there?!) The more subs you have the greater the chance someone reads your work. So you go and sub someone else's work to induce that artist to sub you back so that your number of subs increases as to give off an impression of success! And thus continues the cycle of Sub Life on Tapas.
We should make a documentary about the Tapas Wildlife.