I'll be honest and say I just skimmed the first half and the gist of the conversation and I'll focus on OP's top post. I would normally lurk quietly but seeing as one of my comics is up there I feel like I have some skin in the game now. OTL Though I'd rather not. Posting is scary lately.
Anyway, a few points I'd like to make--- pretty much all of those top 10 are either Early Access (Community created comics, not imported NOR originals created with Tapas Studio) or a Tapas Original like Sharpe & Rabbit. (Forgive me if I'm incorrect but I know for certain the top five were community comics before they were picked up for Early Access opportunity, and they pretty much continue to be Creator driven and operate like a Community comic more than standard Premium comic.)
That said... Tapas doesn't pick and chose what rises to the top of popular (Idk how the algorithm works so I'm not going to speak to that). The Audience decides. Simply put, if you have a high rate of engagement with your audience, you'll rise. You'll rise if you have a good story and lots of content in said good story.
Tapas does however (in my observations, I'm speaking as myself here), pay attention to what the audience responds positively to and does their best to promote stories that the readers themselves have mentioned they want more of. I think it's kind disingenuous to believe that just cause something is promoted it gets popular, plenty of things highly promoted can flop. But things that are already gaining momentum and THEN promoted can grow exponentially more often than not.
And Finally, all I can do now is explain my thinking process on how I made the new cover for Bone's Tarot, as well as the story at large.
First, I go out of my way to try to dispense with stereotypical Seme/Uke personality/behavior dynamics cause yea, I have been a fan of Yaoi in my formative years. I know plenty about it and I know how the tropes can be useful markers of Genre (and if done badly, problematic. I get it.). I also know that I like subverting that. What's on the surface is rarely the real deal in this story.
Lately, I do crave more BIPOC stories cause I'm a POC. I also love BL and Crime Thrillers --which is why I made the comic in the first place. The comic was literally my chosen smorgasbord of story elements and aesthetics I crave wrapped into the best possible romance thriller I could write at present. [Also, there's no super-erotic content in my story cause...I don't wanna.]
Finally on the design of the cover itself. That was my attempt at marketing to my ideal audience.
First, I know my audience is going to be people like me (Least I'd like them to be): Those who are familiar with BL, like BL, like characters of color, and like romance. That's the focal point.
Second, Sue me, I love a height difference in the main couple. and cause it's my comic and I can do w/e I want, they have a height difference.
Third, I didn't want the shorter "uke" to be placed under the tol "seme" (which is a joke cause that character is the softest one in this whole series) compositionally, which is why my smaller dude has a dominant position in the arrangement. Again, my little attempt at subversion. It was largely made to satisfy Me. And I'm satisfied.
As for why the story is doing well, here's my theory: I'm writing a damn good plot. It's a duel romance and Crime Thriller with action in a Low Fantasy setting. I pitched it and was rejected cause I crossed too many genres together and it wasn't "BL" enough with a modern romance jive cause Fantasy is dominated by the isekai and female protagonist with romance. So i made the damn thing anyway. And it was good enough to garner attention from readers cause it's a good story. I planned ahead, made a buffer and was relentless in my 3x/week updates cause hey, more times I'm on Fresh, more chances I have right? There's no resting on laurals of oh its' a BL, people will just flock to it. That's not how it works.
I'm on hiatus for November so I've no doubt It'll fall down on the charts until I start my return from hiatus campaign.