For Shadowbinders we wanted to go beyond the web, into multi-media, gaming, animation, merchandising, etc. (still haven't given up on that.) We aspire for a lot, but I get that doesn't mean it will happen.
But, I have learned that what we aspire for might not all be just Shadowbinders. We do really well with it and it has opened many doors, but not all doors can be entered with this comic and some doors are open only because of this comic.
Platform....It's a double edge sword. We ran into trouble like @Kamikaze mentioned. Except ours was kind of backwards. We got turned down because our platform was "too large" and it has been "seen a lot already" and they wanted something new. So platform can work against you too (who knew!?!)
I think we aspire more for ourselves than just this comic (but I do love this comic) We are working on several different things right now and some of it is Shadowbinders and some of it is other stories and some of it is just us. I am super excited about all we have done and what we might get to do! Even if stuff doesn't go through, it was still amazing to know we got to try it! But seriously, I really want something to get through.
My husband though...he aspires for "World Domination" Just ask him. LOL