Off putting: things that I already saw many times. Works for comics or anything else. I don't get trends at all. In the best case, I'm interested by one story at the beginning, when it is still new, and one or two very well executed ones later on. But reading variations of the same thing again and again, no thanks.
Inversely, a story off the beaten path may captivate me even if the themes are not very attractive to me, or the storytelling and drawings are not super good.
Also, I have no interest in reading a story if it's so simple and straightforward that the pitch already tells everything except the resolution (even worse if the title is doing that job already). So I tend to try stories with vague pitches, even if I'm aware it may mean that the person just don't know how to write one (I'm one of those
), but there are also the stories I'm looking for: the ones that you can't imprison in a clear, short pitch because they are not simple and straightforward. Now I know great stories have sometimes a simplistic pitch because of marketing, but if I can't differentiate them from simplistic stories I won't read becsuse I have limited time to screen for stories.