Comics are a good medium for me because one of my strongest skills is being able to do a little bit of everything. I'm not a spectacular pinup artist, but I'm fairly reliably good at drawing a wide range of things, which has always been handy working in comics, illustration and games, I have a writing style that's insufferably verbose so actually improves when I'm limited to small speech bubbles, and I write pulpy, character-focused plots that suit comics, I have enough of a design background to have my presentation and branding look decent, and I enjoy mixing comedy into my stories, even when they're serious, which works well in comics.
Throughout my career, I've worked on all sorts of stuff like books, games, apps, even films, but in terms of my solo work, my comics have always stood out as the most acclaimed and popular stuff I make alone, and since my day job is using my art, writing and design skills on stuff for other people, being able to make something that's 100% mine becomes important.