Views are important - but it's relative to what you're trying to accomplish.
I don't think everyone's goal should be to get millions of views. Creating these arbitrary goals isn't going to do anyone favors. Try to scale it out - your first goal should be to get one view. Then ten views. A hundred views. Five hundred views. An so on and so forth. I think displaying growth is more important than hitting any concrete numbers.
This is a great question, but let's dig a little deeper. I'd say 10 loyal and engaged fans are way more valuable than 1000 casual readers. Quality always beats out quantity - but if you CAN have both, then why not have both?
This x1000.
The more views you get, the more likely your work is going to be spread around. The more people that view your comic strengthens your inherent brand value/recognition. This is super important, especially when you're just starting out and trying to establish yourself.
If your comic has a ton of readership, then you have to work less in selling yourself to potential clients - your work sells you. This is VERY helpful in the professional landscape. While your work may be beautifully rendered, it won't paint a picture as easily as raw numbers will. And what's a great raw number to work with? Pageviews.
I'm pretty sure there's a correlation between readership and a comic's overall longevity. So definitely! Feed that ego!
In all seriousness, people have talked about ad revenue, and it's true. More pageviews means more money.
I think there's this stigma with trying to make money off of creative endeavors that's pretty pervasive in our culture. One of the things I hear a lot is "don't go into comics thinking you'll make a lot of money." But doesn't that sort of create a self fulfilling prophecy?
Anyway, make good content. Get pageviews. Get paid.
Thanks for the topic!