I'm already pretty used to the whole "not that many people read my stuff" part of the OP, but I think that's mostly because the entire reason I started drawing a webcomic was for me. I was frustrated with my job and my attitude at work was starting to get reeeeeeeally shitty. Like, I was constantly grouchy, made my coworkers uncomfortable, that kind of thing. So when I was asking my friends on social media which comic I should just shut up and finally do (I'd been wanting to do one for years but never had the courage to just go for it), out of the options I gave them they picked NLPCo. So basically I drew it for myself and for my coworkers. I didn't have a story, I didn't have characters, I didn't really have anything other than "here's a pizzeria, here's the kind of frustrating shit that happens to the people who work in the pizzeria, if you're one of those types of customers and these jokes offend you then screw you, this comic isn't FOR you!" Essentially it was just a way for me to vent. I didn't really care if that many people read it because my goal wasn't to make something for everyone, it was to make myself an outlet. And I'm pretty sure that's why it's wallowing in relative obscurity. The art in the first couple dozen strips is sketchy and awful; the characters didn't even have NAMES for a while; there was no actual story, just a slice-of-life sort of joke-a-day thing; and the overall tone of the comic is just kind of mean and bitter (which, I reiterate, was the whole point) and that's why I don't get many subscribers.
But here's the weird thing: It worked for me.
After a while my general attitude at my day job improved. I no longer dreaded going to that stupid pizzeria because now it was fuel for my creative outlet. My girlfriend also finally asked me when I was going to, ya know, DO SOMETHING with the entire premise or if I was going to just keep being mean to customers in my imaginary wonderland where being horrible to people doesn't get you fired. So that's my new reason to draw this dumb thing. My focus shifted from venting to challenging myself to create a world that I find amusing, and it's one of the most satisfying things I'm doing with my life at the moment. Sure, it's not the comic I'd been hoping to do (I'll get to it after I'm done with Neon) but it's fun coming up with scenarios I can put these characters in while simultaneously making jokes about work that my friends and coworkers will still appreciate.
So if it ever gains a wider audience, fine, very cool. I'll be happy with that. But for now it's enough that it makes me happy. The art will get better. The story will progress. I've got some crazy ish coming up, and I'm excited to show it to people. That's why I draw.