And you just hit the nail on the head, what mariamyakubu is talking about is what has been traditionally published. And pushed out. At least I think that's what they are talking about.
Maybe the genre is moving away from that stuff, but if it is (in my opinion from what i see) it's a new move, and it's a slow one.
I won't say I can't find stuff that breaks the norm, but it takes a lot of effort. For every 10 comics or books that play on the old stuff, there may be 1 (if I'm lucky) that doesn't, and it's a scavenger hunt to find it. Either it's a soft cuddly love story or its basically pron, anything in the middle is like a Unicorn, (in my experience)