7 / 14
Jun 2020

I think it depends on a lot of things, like whether your readers have ad block on, where they're from, etc.

But from my latest stats in june, it looks like it's abut 300 ad impressions per penny?

We're at 508 "ad impressions"....still haven't gotten that first penny.

It really depends. :joy: One month, I got almost 1.4k impressions and $0. Last month, I got 1.8k and got $0.09. This month, I'm at 730 impressions and $0.01. So who knows?!

Here are my numbers right now.

I honestly don't really know how the numbers translate. It might be that impressions on certain platforms are worth more. It's a bit of a mystery because whenever I see threads about ad revenue, my comic seems to perform better than comics with similar numbers of readers. Not complaining, but I wish I understood why so I could pass on advice.

Okay so, I was a little bit too obsessed with this back in February and early March. After a week or two of tracking my ad revenue this is what I came up with. Again though, it's different for everyone, not sure why though.

On the left is some of the tracking I did and on the right and bottom is the views and their the pennies and also the cut that tapas takes depending on how many pennies your earning (which I learned through this that Tapas rounds up if its .4 or higher, 2.4 = 3, 2.2 =2 ) Also just want to clarify this sheet is not the most accurate thing, there were discrepancies just from comparing it to my tracking but it gave me a good ballpark and was usually pretty accurate with a 50 to 100 view disparity.

I dont think this is super accurate anymore because I noticed that ever since the mobile app updated the number of views it takes to reach a certain threshold has gone up dramatically, maybe by like 200-500 views (because a lot users are no longer viewing the ads since now they can just swipe to the next chapter on the app) I always try to incentive readers to scroll past the ad at the bottom of the chapter, one way I was recently doing that was by having a sneak peek of future chapter (like one or two lines of dialogue) in the authors note!

I havent pulled out this sheet in a while but I thought it might help! If I were to remake this sheet I would look at my ad revenue for the last two or three weeks and compare it to my total views and total ad impressions for each day.

Here's my ad revenue for this past week, I've been on a little break and havent posted any new chapters, I was averaging about 600-700 total views a day and 500-600 total ad impressions a day.

Hope some of this helps! And like the commenters above me said, its different for everyone and a lot of different things factor into it!

Wow. Got the whole equation going!This helps me! Even though I'm not making revenue, it's still nice to know and prepare for!

You guys are the best! Thank you so much! I'm so far way from money on here.. but maybe I'll try a different story :slight_smile:

Max

I'm pretty sure it resets daily too. When I was updating daily and getting around 150-200 views/day I was earning a penny a day. Since I'm no longer updating every day I'm getting less than 100 views/day and haven't earned any ad revenue (even though total ad impressions would have me at 2-3 pennies based on my earlier observations).

After 870 ad impressions .... We got our first penny!!!

20 days later

If this works like google adds, you only get a penny when the add has been clicked on and interacted with, so there's no telling when you get something, it'll depend on reader interaction with them.