As a reader, I think it's a good thing if episodes are longer with each successive update. I remember back in the day, a few publications would release one chapter a month, but they would have like so much content that it was always worth the wait! Same with weekly releases as well.
When you start as a reader, and you see short updates, it's like an appetizer. So I'm like, "Okay! This is good. I should keep reading this." But at high points, I get really restless when a short chapter doesn't conclusively deliver on a particular result. I usually end up avoiding a few chapters and binging them later in such situations. But it definitely helps, I guess? I know how much effort it takes to build a page. But just thought I'd put that out there! 