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Jul 2015

Hey hi hello!

Part 1. Spotlight Banner Schedule Changes

Starting in August, we'll be increasing the number of cycles for our Spotlight Banner. Instead of featuring one comic for 7 days, we'll be reducing the feature to 3 days. The shorter cycle will allow for us to feature roughly 10 series a month. With this reduced feature time, we will also feature a series multiple times throughout a calendar year. We hope to create content synergies with this faster paced featuring cycle.

We'll experiment with this for the remainder of this quarter and share preliminary results with everyone.

Part 2. More Long Form Comics in the Daily Snack

As many of you know, I like to experiment with the editorial side of Tapastic. We're home to a great diversity of content and I always want to showcase that within our website and mobile apps. And as you might have noticed, I have quite an eclectic taste.

The Daily Comic Snack via our mobile apps has been driven primarily by short form gag comics. It made a lot of sense during it's introductory phase to keep it as casual as possible because we were seeing such a large influx of new readers. We wanted our initial batch of mobile first readers to get used to the idea of opening the app frequently and commit five to ten minutes a day.

We saw that if a new reader were to open the app consistently for the first three days that they would begin to explore the app beyond the Daily Snack. We saw mobile subscriptions sky rocket from recurring readers. We were seeing exponential growth from mobile readers compared to desktop readers in terms of episodes read per session.

Once we were comfortable with that initial batch of readers, I decided it was time to deviate from only featuring short form funny content. You might have noticed that I've been including a lot more longer form narrative episodes within the snack. Recently, I featured Chapter 1 Part 1 of Heroes of Thantopolis by Strontium (read here45). This is sort of a perfect example of what I'm looking for when featuring long form content.

Chapter 1 Part 1 has 9 pages worth of content. It's a lot but not too much. It gives just the right amount of information - we're introduced to our protagonist, get a sense of the milieu, and it's followed up with a great cliffhanger. It invites the readers to explore and subscribe to find out more. Being beautifully drawn also helped wink

The episode performed REALLY well on the Daily Snack.

And for the past two months, I've been trying to integrate more long form content. But the problem lies with some of the formatting on Tapastic. I find it difficult to feature an introductory episode for a comic if it's only a page long. It's tough to give the reader enough context in only one page. As silly as this might sound, I'm really looking for an introductory episode to do most of the following: tell the reader who, what, when, where and why. It doesn't need to hit all of those to get featured, but enough of them. We need to give the reader a reason to subscribe.

This isn't to say that the creators have been going about making their introductory episodes incorrectly so far. This is something that I've only really recently found out through the process of curating and looking for content. But the sooner we make changes, the sooner we can start featuring more long form content on the daily snack.

It's a lot for me to ask.

I reached out to Sixteentons, creator of All Our Cuts and Bruises (read here22) if they were comfortable with compiling their episodes together so the introduction would be longer. More specifically, I recommended compiling the first handful of pages in order to have episode 1 end on that last image with the narrative box tucked away in that corner. The ending to the first episode adds a lot of intrigue and ends on a really poignant note. Plus those last handful of images are just #$%&ing gorgeous.

However, part of my reticence was in the fact that deleting some of their episodes meant losing out on those comments. While you can screencap them, it's just kind of tough to delete them, you know? You lose out on those likes too. Sure, they might be decorative, but they MEAN something.

Which is why I know it's a lot for me to ask and also why I don't do it that often.

However, for every long form creator out there, it's something to consider in the future. And if I reach out to you to make some changes, I'll totally understand if you don't want to. But if you meet me halfway, I think we can start to set a good example for other to follow and establish some best practices for Tapastic.

But yeah... this post got really long, sorry about that.

Until next time,
-Michael from Tapastic

Other "helpful" topics I've made:
-Why No One Likes Your Art117
-How Do You Make Money Off Of Your Art?41
-Where Have My Nipples Gone?47

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    Jul '15
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There are 61 replies with an estimated read time of 14 minutes.

Oh my god, it's me!! I'm in this article!! :0
There's just no word to describe HoT's feature in th Daily Snack! It was like waking up to breakfast in bed on a sunny morning after having an amazing dream! And for breakfast it's sunny side up eggs with hashbrowns and pancakes!!! AND JUICE!
Thank you like 10000000x times Michael!! Just THANK YOU!
And I hope even more comics get featured too!

Really excited about both changes to be honest. It'll be nice to see a faster rotation for sure, I think 3 days is still long enough that most active users would wind up getting a chance to see the featured comic before it rotates.

Aw Yeah! This is awesome! I loved seeing HoT on the mobile app and look forward to finding more awesome long form series this way. AH! Excited face!!! XD

I´m very happy to see there is a permanent commitment about making Tapastic better.
About the Spotlight it sounds nice the change =)

(What i doesn´t found anywhere is the comic format instructions (size) i had saw someone telling 800px and others 750px, so i am confused and there isn´t an official guide for this)

The size instructions are in the Pro Tips box as you're creating a new episode. I also recommend the very last tip of breaking it up. Full pages at 4000px high can take a while to view on some computers/internet speeds.

This is excellent news for those of us doing longform comics! I'm very excited to start seeing them on the snack.

I actually started 'collasping down' my pages for chapter 1 but I'm wary of reader fatigue so I'm doing it slowly wink I might do the next 'collapse' soon. still awesome changes.

those are great news! It's really good for everyone smiley

I was also considering putting the whole prologue of Echo into one episode too... Should reconsider it, then XD

Ok so I just condensed my opening to the full 4 pages (the point the bird flies off) and I watch the viewing numbers to see what happens. I might later start grouping up other pages too.

Yep definitely think the spotlight cycle change is a good idea. I wasn't aware how long it was exactly, but I think three days makes more sense all around.

Seven days was just WAY too long.

Three days is a good number.

I've thought of collapsing my chapters in the future because I absolutely abhor how long the sidebar gets (it's not aesthetically pleasing at all to me), but I can't bear the thought of removing all the comments. That would break my heart. Wish there was an easy way around that issue.

Yeah, migrating information has always been an issue. This is just an infrastructural limitation of the site. Unfortunately, there's nothing we can really do about that - other than screencaping the comments.

I think I'll be adopting the term 'collapsing' to describe this from now on smile


The change to 3 days was really to allow us to play around more with the editorial voice of the site. I think most people think that we only feature gag-a-day style comics on the spotlight banner because of how long the banners stay up. I want to change that - giving readers more options.

I'm hoping to surprise everyone with some of the spotlight banner decisions in the future smile

I noticed the long form stuff in the daily snack and it's turned me on to a bunch of cool stuff. I'm happy to see you guys taking our suggestions!

Screencap and repost it in an extra serie as "the lovely comments I lost but I do love them it's true" stuck_out_tongue

True, a long sidebar might be annoying. but I must say I also like when there is a long list, jsut because I can say to myself "woah this list is so huge I can't wait to read all of it". I'm almost sure I'm the only one in this case, but I also read it on computer or tablet, it has less troubles than with a mobile, where a big list doesn't encourage really much to read frowning

Will you ONLY be choosing the beginning of longstories to be on the daily snack? Could Scenes or episodes that can somewhat stand alone (such as a short conversation or entering a new location) also work, as I assume you can't post NSFW content on the daily snack (which for example the intro to a comic could be NSFW eliminating its chances of showing up on the daily snack).

I remember in their last live stream, they said it's not really a good idea to showcase on the app an episode that's picked from the middle of a long form series because it'll be out of context to new readers. There's a high chance that long form series' will only get picked once for the daily snack D:

You better be ready when it hits and get a kick ass first scene then!

I chose to have two series. One by pages and one by chapters (10-11 pages)
That could fix some of the issues with comments and likes.

That's one way I found that works for me so far! wink

I think putting an awesome scene from a long format in wouldnt hurt, like a fight scene or an emotional charged scene or one that got no text just setting up or compilation. We could argue 'spoilers' but for a new reader is out of context aaaaaaaaaaaand I only started watching Steven Universe because of the Garnet spoiler. I craved context and also it enticed me that the plot was more complex