If you get the kids to love comics, they grow up and takeover society, and make things that were too taboo part of mainstream.
As far as the US is concerned, comics are just too adult, it's not just the Superhero Books, alternative comics are just as guilty. I started reading at 8, so like the cigarette company, DC and Marvel got me when I was young, I didn't start reading or supporting alternative comics until I was in college.
The other factor is cost, over $3.99 is too hard to argue with your parent to buy a book. When Superman was $00.75, it was a great argument to my dad to buy the comic as the other comice were $01.25 like Cloak and Dagger at the grocery store.
Well then webcomics should be an easy sell, right? wrong. A lot of smart parents, fear the internet, and unlike the old industry which had the comics code, parents have no hub to trust. This hurts new media comics being accepted and keeps comics out of the public eye in a postive way.
@ninakester Tapastic in this sense could be a great source of good. On "Free Comics Day", Tapastic could go into schools and say, yes, kids, we offer entertainment that is age ranked, so your parents won't take away your phone when they see what you are reading.... yes kids, you can tell your parents, no mom, it's cool, this comic says age 13 and it's on Tap
@MassimoFenati, If France is similar to South Korea, ( I say this because South Korea loves French Comics) then I take it they promote more to kids, no? For example, Korean comics are government subsidies and they have special comic libraries around for easy access. This means if you are broke kid, you can go into what looks like a store, and read all you want for free
I wish my Korean was better :/
Also, I had no clue about the UK becuase so many creators I like are from there. Like John Alison of http://scarygoround.com/