It hurts less than seeing that not every sub reads my comic xD I stopped caring for that stuff a while back, but I'm always happy when I see a new sub or someone liking the chapters. I dont even know how many subs I have anymore, I stopped looking at it, not that I have a lot, a have a few, but the ones that reads are much less. I used to care about losing subs when I was even smaller, but I've got to a point that I dont care anymore, I'll just make my comic for the couple of people that reads it and for myself.
Also, my story is kinda heavy, so I get why people stop reading it. xD