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Apr 2017

Some great tips have been given, but here are some more!

General:
- Get a card reader from Square or Paypal so you can take cards. It hooks into the headphone jack of your phone. (I have Paypal, but I've heard equally good things about Square. If you have any questions on setup let me know)
- Bring a coat or hoodie, they usually jack up the AC in the vendors hall to accommodate all the people.
- Bring water, snacks, and simple lunches if possible. Pick things that won't leave residue on your fingers.
- Get clear bags for your prints! It sucks to hand a bare print over to the customer without any protection. I recently just invested in some backing board, too, which is nice but probably not necessary for your first con. You can get them on clearbags.com or uline.com
- Keep inventory and a record of your sales each day

Display:
- Vertical is a must! If all your art is flat on your table no one walking by will see it. A lot of people start with wire cubes. I got mine at Target, but I know there are other places. You can also use PVC pipes or a backdrop stand to make a display behind your table, but I wouldn't recommend it unless you have a lot of different prints or you want to hang a vinyl banner behind you.
- Check out your local business supply store. They usually have some tabletop displays available.
- Get little table top easels to prop up your book, at least
- Print out your prices and display them in multiple places. (People will still ask how much something is though...)
- You need business cards! A lot of people take them when they want to check out the art later but can't buy anything. I get mine cheap at gotprint.com. I wouldn't do more than 250 in case you want to change the design sooner rather than later.
- If you can afford it, get a vinyl banner or a banner stand that says your name/alias/studio name. Having consistent branding helps a lot.

Social:
- Say hi to people walking by! If they stop to look, ask them how their day/the con is going. Compliment them on their cosplays, especially if it's one you know. If they comment on a series or print you're selling, engage and chat with them about it!
-Whatever you do, don't look down at your lap constantly while drawing/on your phone/playing a DS/whatever. It really puts people off.
- Don't be pushy, but if they seem interested in particular merchandise (like your comic) feel free to explain it and mention the price. I also have a little folded piece of cardstock that says "Check out our ORIGINAL comic", it tends to catch people's eye. A lot of people like supporting indie creators these days.
- Practice your comic pitch before your event. Make it as efficient as possible, in 2-3 sentences if you can manage. Look up "elevator pitch" if you need tips. LOTS of people will ask what its about, even if you do have a summary on the back.

Hope that helps!

Try to stand as much as you can, unless you're working on a commission and have to sit down.
Bring snacks and water!

Some things I personally do as well:
Put candy out on the table.
Wear nerdy/geeky/topical shirts if you got 'em. They can be good conversation starters and attract like-minded fans.
I use those wire cubes revision mentioned, and they're super useful. My friend on the right has enough of them to create this giant arching display. And he's always nice enough to let his table partner use the other side.
6

Also I deal in cash only because I don't want to worry about sales tax and shit that's rolled into accepting credit cards. But if a customer has to use a card, I let my table partners take it as they all have square and they just pay me back. Like I only do maybe 2 cons a year so I don't think it's worth my trouble using square.

@joannekwan I agree with with the weird geeky shirts. Last year at a con I wore a weird Kylo Ren tee & everyone loved it. Then at another con I wore a Foo Fighters tee and everyone loved that shirt. Just this year I wore my Playstation logo tee and folks loved that one...

Ok so i indeed forgot about the card reader, I added wearing an awesome shirt to my list and will get my friend who's sitting with me as moral support to rock one as well, bring snacks(just bought a massive box of pop tarts and I feel this is gonna be fun) remember my business cards , be friendly but not pushy , bring a hoodie, bring water, keep inventory of sales , BREATH and don't panic ,put a few signs with prices places , stand a lot , figure out a cool way to arrange my hand bound books (they aren't my comics sadly, just blank 5by5 Japanese stab binding books) figure out a way to advertise my comics too (i have some paper left over from the book making and can hand make some cool bookmarks to advertise )

Am I missing anything?

@revisionstudios @joannekwan @Shanny8 @hushicho

Cash box! Not everyone will have a card. In fact, a lot of people tend to grab cash for conventions and it'll be hard if you can't make change. I recommend $100 in change (or the equivalent thereabouts where you live), but at least $50. Small bills. And keep it all in your cash box at all times; whenever you do a transaction -- into the cash box, change out of the cash box, closed and locked again until the next time. Don't ever let the box out of your sight, and always keep the key on you.

Cash boxes/strongboxes aren't too expensive, and you'll be able to use it for every show you do. smile

thank you i knew i would forget something I wrote it all down in a notebook and forgot that again @hushicho

About the cash to bring, (I don't know your currency but these are just examples) look at your prices. For example, in the store where I work pretty much everything is XX.90, meaning -.10-coins are the ones we need the most of because people usually just give you a 10/20/50 bill or at most the 1/2/5 coins. Or if you've priced a lot at 5/15/25 you're gonna need 5-ers of your currency.

Not sure about cons, but in stores there's always someone who pays for a 5-er with a 100-bill. You might want to be prepared for that too, either by bringing the necessary money or by knowing what to tell them ("I'm sorry, you'll have to break that up... or buy more! <3" or whatever haha)

@Devika in regards to that, my whole policy is, if you arent buying near half of what you are trying to give me, then I cant make change. I will not make change for a $100 bill and you're only getting $20 of merch. If I do break that rule, you best believe I'm doing the counterfeit test in front of your face.

Counterfeit test- hold the bill up to the light: if it has a micro strip in it that reads "USA 20/50/100" and a watermark of whose face is printed on the bill, then it's legit. You could also get a counterfeit marker- if you mark it & it stays brown, then it's legit. If the mark darkens or turns any other color, it's fake. It might put off some people, but they have to understand- scammers work cons all the time. We cant just leave our tables and go make change.

But to be on the safe side, DONT take big bills- if they want your stuff bad enough, they will go make change or they will pay with a card.

@Shanny8 Good to know! I had no idea that counterfeit bills were such a big issue at cons.

(For clarity's sake I feel that I should point out that I live in Switzerland and know nothing about American bills or cons haha. And omg people would flip their shit here if they had their bills checked...)

So i'm actually vendor hall head for a small con, and here's what i've got-

Don't hide. Say hello. Even if you just say hi; or even simply smile and wave, it does help.

The 'verticle contraptions' are often interlocking crates. Artists of all stripes use them to display on. they break down flat, and you can get them at Bed Bath & Beyond as well as Home Depot. you can assemble them in a way that will allow you to both hang prints and you could put things inside, too.

The type of convention will influence how much traffic you get. An anime con brings different clients than comic cons. Try different types of events- if you can.

Really? :'D checking bills is such a common thing in the US, you'd be hard pressed to find a place that doesn't check big bills like 50s or 100s--every store and restaurant does it if they're smart. (Some gas stations even check 20s!!)

It's really interesting to hear that your culture would take offense to it.

hm wow I feel like I'm going to need a lot of quarters then as I want to make things cheap but honestly I'm having problems pricing things I have small 4X6 prints but most of them are in my blue drawing style which kinda looks unrefined so I was thinking 3$ but its a strange number and for the larger 8.5X11 I was thinking 5$ ---Any suggestions?

I just deal in $5 denominations, $1 at the very least. I never have coins, people never have coins.

My 8.5x11's go for $5 and people don't seem to have a problem with that. $3 sounds reasonable for 4x6's, maybe you could offer a 2 for $5 deal for those.

you know what , what ever dumb portion of my brain was like yea you can do everything in under two months by yourself I want to murder

Next con I'm outsourcing some things and giving myself more then less then two months

I'm working on getting stuff ready for a show right now- I have a couple of prints done that I'll be sending off to a printer, working on getting 2 more prints ready, waiting on some final art for a printed book, and scheming on getting some [die cut] stickers made. I already have some other material, so I should be good to go if I can stay on (my production)schedule.

@Shanny8 Yea I decided to print everything out myself and make everything myself and do everything in under two months I am dying

ok y'all todays the day and I have everything ready and done I'm nervous but I can do this , wearing a team rocket shirt and a panda hat ---I GOT THIS

Most conventions already have a table cloth for the tables, at least all the ones I've been too so far. Bu,t you can definitely bring your own.
Bring tape for yourself and for others. There's always a bunch of people who forget their own tape.
You might want to do small commission on site. Keep it simple and give yourself enough time to draw it and serve customers. It's nice to have a cushion and not worry about hurrying up before the customer comes back to claim their worn. Also, make them pay before starting, a lot of people get screwed over because the person never comes back to claim the work or end up running out of funds.
Keep your first artist alley experience simple, you'll catch tips and tricks while being there and you can expand your merchandise or your table display next year.

It went great I made back my table cost (which wasn't that hard due to the fact the table was 18$) but I sold 7 things and I'm like super happy about it