Like Shanny mentioned that adblock makes a difference--so if you have a series that is largely page format on a browser (like mine) you're gonna make way less than a phone comic where it's very hard to install ad-block (mine has made 2 cents and will probably stay that way for the forseable future until I get a phone comic up). Kinda sucks because I love page format, but thems the breaks in 2020. But like Youtube, no one lives off of ad revenue anymore really. So they do merch and donation incentives instead (like inksgiving which will be in a few months. Luckily, right before inksgiving, there's been chances in the past where you can ask to have ink unlocked even if you do not have the right number of followers yet. I dunno if they'll do it again this year but they've done it in the past.)