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Apr 2019

Or how to conform mass audience's taste, without actually liking the taste.

I feel like all my creative works can't and doesn't draw interest to mass or even certain group of people. For example a historical-fantasy will draw both history enthusiast and fantasy enthusiast, or a drawing of steampunk aesthetic will attract such kind of viewers. I can't even point for who my work is created, it is just there... But I want more impact and meaning to it.

How nice it is must be to be a person who likes and good at something people wants. I tried myself to draw in mainstream anime style, but my own style keeps kicking in. Do I just need to try harder?

How does people keeps up to date to the trend, and can even predict the next? Or even better, they make trend themselves?

People says always be yourself and be unique, but what if being yourself and being unique are not good enough for mere a recognition?

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I use t o feel like this when i was spending weeks oil painting and not selling stuff and then some git on you tube was showing how he got pigs to run across canvasses with pained feet and they were selling for a fortune.
Or you see "art" at exhibitions that are so confusing you need to be told it's art and have a lecture on what the ruddy thing represents.
you said it yourself. be yourself and except this is your art. If people are not looking in droves at it then hey you can keep doing what you enjoy with out the worry of some none artistic prat telling you what's wrong with it or how it's not PC
the only thing that matters is that you enjoy your art, because if your not enjoying your art you won't put as much effort in to it.

I think we all want larger audiences/recognition. That's not unique for any creator...

I want to get to a hundred subscribers, the young lady with 107 wants a thousand, the guy with a thousand wants 10,000...and on and on. People who rule the manga markets want to break into foreign markets... it likely never ends ... that desire to reach MORE people.

your audience is you. my audience is me. take away genre, take away market, and everyone is telling the stories they love and trusting that there are other people in the world who love them too. and those people always exist.

dont do thissss. it will kick you in the arse in the long run - the thing with this anime-derived korean-inspired romance-drama thats mainstream in webcomics, which are inherently Not Mainstream... this is a bubble. and itll pop. and once it has youll likely miss your own unique style.

dont chase fashions - your attempts will be hollow and insincere, and more importantly unsatisfying, and then the fashions will change. remember when the hunger games came out, and then we got mazerunner and divergent and a tonne of other dystopian faction-fighting YA series? how many of them have faded into the darkness?

was suzanne collins predicting a trend when she wrote the hunger games, or was she doing her own thing irregardless of the trends, and because she did it so well, she set the trend.

just keep doing you, keep learning about what that is - develop your own style, your own practice, read and watch things you love and things you hate, old and new and popular and obscure, and keep reaching out for those people who speak your language. if you chase the trend, itll always outrun you.

That's just the way you are if you're not mainstream.

Maybe try to pinpoint your niche instead. Like post in a Game of Thrones subreddit or in DnD forums hahaha.

Honestly, most of the most successful webcomics aren't even drawn in an anime style. I certainly don't draw in an anime style and do just fine. (I wouldn't call myself even close to one of the most successful but I earn a living) I actually think it's been really helpful for me to NOT draw in an anime style. I know my work will stand out against all of the incestuous amplification (which really seems to be an issue on areas of the internet that are more anime-leaning). But if you look in more areas of comics as a whole anime is not leading the way.

Regardless of what is or isn't leading the way; good work will usually find its footing and is helped by promoting in the proper channels. It's not worth promoting if the work isn't good though. I stress this because I spent years trying to push my comics before realizing I just wasn't making good comics. A lot of the reason I wasn't making good comics if because I was trying to write in a voice that wasn't mine (the drawings weren't very good either so I will also stress focusing on craft itself).

But I've had to pitch a lot of stories and every pitch that was ever denied was one where I was just trying to write something I thought would appease a certain company. And every pitch I've had approved was something that I felt fully represented my interests and what I wanted to make. I don't think that's a coincidence.

If you want to attract more women, write novel or draw comics about poor girl, who've became loved by the rich attractive guy (by unknown reason, you shouldn't even justify it anyhow). Add some idiotic obstacles to their relationship and make them stupid enough to being unable to resolve them instantly. But don't forget: in the end everything should get better BY THE POWER OF THEIR LOVE, and they should marry.

If you want to attract more men, write novel or draw comics about good guys, who defeat bad guys with BIG GUNS, BIG SWORDS, COOL SPELLS, or with GIANT HUMANOID ROBOTS. Don't forget: in this process they should tell pathos speeches, perform level ups and get more cool weapons from time to time. In the end they should defeat the final boss and save the world.

Art doesn't matter much, just add more bright colors, absurdly strong emotions on faces and special effects.

Too bad I will not read such a things. But many people will.

I've given other versions of this pessimistic rant in many other topics on this forum, but here I go again:

I've been in that boat before, the boat you want to be on. Giving the people what they want (even if it's not really what you want) and actually getting attention for it. It felt nice in the beginning, but the fact remained that it was never supposed to be "all" of me. It was just a game, a little side project. So eventually I returned to my passion projects, the things I really wanted to do, and of course, all the literal hundreds of people who supposedly signed up to see my art suddenly disappeared. Again and again. It was pretty demoralizing.

What was even more demoralizing was thinking I could always get them back, if I just did x and y. ^^; What a fool I was. Sometimes x and y worked...and sometimes they didn't. It's like gambling: sometimes you win big, most of the time you win nothing, and every once in a while you win just enough to get you to think "I'm getting there...just one more try and I'll win big again". You might...and you might not.

I don't think I'll win big again, at least not now. Everything I thought I had has fallen through; x and y are about as predictable as my own work at this point. Once upon a time, I thought I had "achieved" at least a steady 10 comments per work. Now I'm back to glowing if I get even one good comment. So much for "achievement"...
To be honest, I think it was never me. After some careful observation, I think I was riding the waves of someone else's popularity the whole time, and now that they've ebbed, I ebb as well. When they come back, I'll probably experience a resurgence in popularity...but I'm not looking forward to it. Because that'll mean that I'm right. That nothing I did was the reason I was popular. It was always someone else, and something else...

The moral of the story is, don't sell yourself out. Because if you have even an ounce of integrity, even a hint of the belief that your passion should correlate with your recognition, then you won't like what you end up with. You'll just have another set of problems on your hands...

Be yourself. Be unique. At least then if you can't become popular, you can still have a little fun. And if you really want to be famous, keep striving for it-- you'll never get it if you don't keep trying. But don't depend on what other people want to give that to you. Keep doing what you want to do, no matter what it is, and keep hoping.

Because honestly, you aren't the problem. You've probably convinced yourself of that, because you are the only thing you can control, but it's just a comfortable lie. No matter what you do, no matter how base and vile or idiotic and empty or bright and beautiful or deep and memorable, someone out there wants it; someone else out there would like to see it, make no mistake on that. You aren't the problem.

The reality is something that humans hate more than anything: the problem is out of your control. You can't do anything to get yourself the recognition you 'deserve'; the possibility that you will live and die in obscurity is real and it may never go away.

All you can do is wait. Keep waiting for the people who are waiting for you, the real you. And while you wait, try to have some fun.

Like everyone else has said, stay true to yourself!

There was something Hayao Miazaki said in the documentary "Never Ending Man" that really stuck with me:

"We never sought out to be popular. We just created what we wanted, and then the people came.

It's very frustrating when your work doesn't reach as many people as you want, but success and growth isn't overnight (I'm still trying to gain more subs by sharing my comic in different social media and stuff, keeping a schedule and improving quality. it's very stagnant though D: ).

Keep at it, have fun, and carve your own niche! :heart:

Popularity in an oversaturated market is a gamble, and as in gambling - the better your winning streak is, the harder will be the withdraw once the hype wave you caught runs out. Been there, it's devastating when suddenly your "like" count drops 500% without you changing anything - the audience just went after the next fun shiny thing.

The only way not to be heartbroken about this is to do your own thing - because there will always be at least 1 person who will be passionate about this and for whom nobody else will do the exact same story - and that's you. Sure, you can try to incorporate some formulaic stuff into it for a wider appeal, but it still should be stuff you'd personally enjoy doing. Stepping over yourself because of a promise of maybe being popular - that won't make anyone happy. You have no one to be held accountable if your work doesn't bring you joy but yourself if you choose to bend it to the tastes of others. And that's talking about free content - unless you're hired or have a successful patreon, you can't even set a price on compromising your artistic vision.

So, yeah - you do what feels good to you and there will be people, that will find it appealing - being mainstream means being swept away the moment the "main stream" of popular trends, pardon the pun, changes.

I think these are popular online because you can't find them much in Western comic shops.

Well... you'd basically never be able to remain mainstream forever. Mainly because the mainstream tastes adapt and change so much that eventually something would be trending that you just can't replicate.

It essentially would be about being really in touch with what the current generation of readers are into.

In my humble opinion becoming mainstream doesn't have to force you to change your tastes or force yourself to make things that you don't really enjoy, your strength will always be your own authenticity. You can find things in the mass media that you also enjoy and implement them without losing your essence, it can be a middle ground.

Now, here is the important thing: becoming mainstream popular has little to do with your work and more with your positioning in a platform, level of influence in social media, connections. You can change everything about your comic/novel and still be unknown because you lack the exposure. Some artists work for decades to build those connections, some are overnight celebrities because they became important for an online community, etc. If you want to become mainstream you can work more on your social media presence.

Don't! The beauty of the internet is that you can create the works you wish existed. If you keep producing art that means something to you, then you'll find your audience that resonates with it. What's the point of doing art if it doesn't mean anything to you?

If you're drawing in a popular art style that isn't yours, remember that people won't go away from your work thinking "holy wow kainatarma's work is so good!" they'll go away thinking "oh boy I do love this anime style stuff!". ANd they'll forget you when the next thing comes along. Find people that love your work, and if you keep plugging away at it, then they'll come.

Also tapas I find, especially in the premium comics/novels section, there's a lot of hot overblown garbage. Sure, some people like the contrived fifty shades style plots with mary sue protagonists and love interests, but I'd personally rather read some 16 year old's weird comic that's made in ms paint and it's real rough around the edges. They believe in what they're making. And that's good enough for me.

YEAH often times I WILL wish I was a cute Asian girl making art beloved by the masses, BUT I think of the works I'm currently creating and they just won't fit into that style. To imagine them like that would boil my blood, it would be a disservice to the vision I had for them.

YOU do YOU.

Like Game of Thrones was pretty damn niche before it got pushed to the forefront with HBO. A large part of recognition and trend-setting really is luck … and being consistent with your work. Keep putting out your work!

First of all, you should link your comic! I tried to find it and read it but I couldn't. Anyhow, I don't really know how people reach a big audience, but I'd say it has a lot to do with the algorithm. You don't NEED to be mainstream. I've seen a lot of not-mainstream themed comics getting a large audience. I'd say romance has the most readers though. Getting featured helps as well.

Here's my comic if you want to check it out: https://www.webtoons.com/en/challenge/piece-of-mind-bl/list?title_no=2687815

........why would you do that? Even if your intent is to eventually make money, targeting something you have zero interest in is just hollow.

If you're hired to do a project of some sort that's not to your taste, sure. But if you're creating stories of your own, why on earth would you put it into something you have no interest in? That's a sure way to kill the idea and and lose interest fast.

You're on the internet. No matter how niche your thing might be, you WILL find your audience. Sometimes it takes time, but they're out there.

Then again, which "mainstream" are you trying to target, exactly? Sure, there's shifting trends. Like one year vampires are the thing everyone's thirsting after, and the next year it's werewolves. But it's all still urban fantasy or horror. And the lovers of either will overlap. And there's tons of general markets that one would call "mainstream."

Just how niche are your interests that not even one broad stroke of "mainstream" holds zero interest for you? So you don't like historical fantasy or steampunk. What about scifi horror? Slice of life anime/manga? Steamy romance? Absurd comedy? Action/adventure? Superheroes? Epic fantasy? Magical girl manga? Gritty noir?

Heck, around these parts the examples you gave aren't even that big.

So which thing is it you're not interest in?

I will put here recent tweets by Stjepan Sejic, he is better with words than I am.

I often speak about this how my original style, my artistic handwriting was something i had, and killed when i got into the comics industry because i was convinced everyone else was doing it better and doing it the right way, and i was wrong.

I spent 13 years at least trying to be everyone but me. It resulted in a massive burnout and my return to my personal style resulted int he most unexpected of successes. I made sunstone, i made death vigil and i kept growing from an honest place. A personal place.

Looking at it now, these images of ravine before i changed it all to realism, i see every element of what made me big later on. I think of where i could have been if i staid true to myself. Don't give up on your approach. If it is honest and from your heat, believe you me, there is value in it. It may be imperfect but you will grow faster and tronger than by being someone else. this was ravine from about 17 years ago. This was me. The heart of me. And i abandoned that heart for what i thought others would prefer. Don't be like me. Embrace your heart.

That's a perfect example! And a tale you'll be find told in a thousand variations by a thousand artists. And it all comes down to that same idea of "I tried to be what I thought people wanted, but when I did what I like people wanted it."

Also his stuff is wildly off from what most would consider mainstream, yet he's crazy popular. Especially Sunstone.

Guys, I know you all have good intentions and you all try to cheer thread author, but let's be a bit more realistic.
Hard and persistent tries to create something sincere from the bottom of your heart don't guarantee to gain ANY readership from it. This all is about luck, marketing and existing of enough amount of people, who can relate to your work. When authors becomes more "pop", it means increasing amount of people, who can enjoy their work, and thus it increases success chances.

I guarantee that my own comics have too much features, which prevent it from becoming super-popular. Like:

  • Moral ambiguity of everything and thus, lack of definitely positive characters. Reader will NOT gain any sense of justice from depicted events. You can't say that good defeats evil, if they are intertwined with one another so much, that you can't even distinct them... and sometimes there is even no difference between them.
  • Complicated plot and non-stadard setting, which require a bunch of non-trivial explanations (in my case these explanations are also heavy technical). Most of people don't like complicated things. Only small part of them can be interested in it.

And... I can see the same features in the current novel of the topic author, just expressed in less degree. It makes their novel interesting for me, but it also means that it will never be as popular among wide audience, as more simple, easy-to-understand-and-relate things.

You're on the internet. No matter how niche your thing might be, you WILL find your audience. Sometimes it takes time, but they're out there.

There are people who have been unlucky and couldn't gain audience for years. It happens, too.

Drawing naked anime girls or beefcake guys with guns doesn't guarantee it too =) It still is about luck, marketing and people relating to your work.
I'm sure there are tons of awesome artists, who draw good fanart and still are not popular as some other artists. But the thing is, you can draw naked anime girls, become popular and hate it and go down with depression, and you can draw things you love and maybe some day become popular.

Sure. I just think that "naked anime girls or beefcake guys with guns" will provide popularity with somewhat more probability, than drawing stuff which is interesting only to the author. :slight_smile:
But it's a lottery in any case.

You just described two things that are pretty hot right now with the mainstream. I think there are bigger issues with your work that might be preventing you from gaining a bigger audience.

Like, the artwork for example. But that’s something you can get better at and doesn’t affect the story you wanna tell.

It's a good point.

There are artists that succeed by "aping" trending styles then develop artistically from that point.

There are creators who have an entire career by being the cheaper/quicker version of a more popular creator.

There's always more than one path.

Like I said earlier in the thread, everyone wants larger audiences/recognition. But if the need for it is crippling then maybe you should give up your personal vision and chase it a different way for awhile.

I mean, realistically -- a lot of what it means to be mainstream isn't just solely about the work.

It's how you sell it.

How many times have any of us bought something we really didn't need or we really didn't end up liking but we bought it anyway because the advertisement was stellar?

And let's not forget about connections, the ability to hype up your audience, putting yourself out there so people know who you are.

If you're just working in a bubble and not really actively trying to promote yourself or sell your story, people are not going to know what your story is and they're kinda not gonna care.

Here's a good example of a indie artist who's getting more mainstream: Tame Impala.

He did his own thing with psychedelic music and sounds, experimenting and enjoying his work, and people who liked him sought out to find more from him. He had a niche feel, yeah, and based on mainstream music that's popular (so says the media), he's not very big.

Just last month, this guy appeared on SNL live to preform his new song "Borderline"

He's getting out there just doing his own thing. It's not impossible.

Just -- there's more to getting out there than the actual work. It's the engagement to the audience, how you present yourself as a creator, and anything else people talk about.

Sides -- "Mainstream" is so vague. As @colinmooredraws What exactly do you mean by that? Because I can tell you there's a lot of Mainstream stuff I view myself that show up in some way in my work. We can and are influenced by the previous art we see -- whether that's Indie or Mainstream. I personally feel no one's work is that niche.

My personal advice is to just work on what you have now and work on promotion. If you're only active on one social media platform, branch out into other spaces. If you're not really engaging in the creator community, branch out and offer your own experiences to new comers.

It can also help to learn some marketing and managing skills. A lot of creators can fall into the pitfall of thinking just following the trends and their work alone helps them. No -- you need to become a creator salesperson. Pitch yourself like any good salesperson. Be your own Billy Mays.

See -- it's the little things that help rank up work, not just the work itself. Because as many of us have said before -- those popular creators had comics before that tanked. They had worked before that wasn't seen. We have to look further than face value and just understand that this is an over-saturated field and that trends come and go.

It can help to look at them, but depending on them will kill your work and your drive in the long run.

some of the most popular shows (like this one ^^) of the last decade have been morally grey and complex

there are works that are inaccessible and unlikely to hit mainstream success, and mainstream audiences dont like being made to work, this is true. however, neither you nor OP make work that is too inaccessible for the average reader - the really inaccessible underground stuff is like, tarkovsky films which are like 9 hours long and scenes last forever. yer average marvel viewer isnt gonna put up with that, or even know what it is, but theyre acclaimed films. works that are inaccessible can still gain massive and passionate response especially in comics. there are lots of very strange, niche, and inscrutable comics that have been widely celebrated.

youre totally right, @tired_programmer , that getting ~discovered is 100% luck - but developing an audience, however small, is about consistent, quality work (and promoting. obvs).

I thought so, when GoT started, too... that's why I've loved it. But look, what it has become now...

Spoiler
  • Two unkillable goody-two-shoes cheaters have become the main characters. Yes, I call Jon Snow and Daenerys cheaters, because they should die by the logic of the story, but survived because author's arbitrariness. Especially Snow. He should die more than once.
  • Despite grayness and ambiguity of the beginning, at the end, everything have boiled down to conflict between humans and absolute evi. Meh.
  • If you'll read discussions about new episodes of this serial, you'll see that most of the spectators don't even manage to follow the complicated plot and stories of all characters. Many of them look it just for blood and sex, lol. Maybe at the end the show itself have become more simple because it adapts to mass reader's intelligence... ĀÆ_(惄)_/ĀÆ

there are works that are inaccessible and unlikely to hit mainstream success, and mainstream audiences dont like being made to work, this is true. however, neither you nor OP make work that is too inaccessible for the average reader - the really inaccessible underground stuff is like, tarkovsky films which are like 9 hours long and scenes last forever.

Yes, I try to make my work more understandable and glad if I reach at least partial success here.

About Tarkovsky... I don't know about any of his movies which would be more than 3.5 hours long. :thinking: Besides, I've watched his "Solaris" and "Stalkers" in my 15 and have understood the main ideas even in that age. Yes, he is surely deep and sometimes complicated, but I wouldn't provide him as an iconic example of inaccessibility. I would better recall some works of Neil Stevenson, which can be fully understandable only by IT dudes. :grinning: But it's allready too deep off topic. :slight_smile:

yer average marvel viewer isnt gonna put up with that, or even know what it is, but theyre acclaimed films. works that are inaccessible can still gain massive and passionate response especially in comics. there are lots of very strange, niche, and inscrutable comics that have been widely celebrated.

Can you provide an examples, please?

Not in that degree which I want... not in that degree. (look at my prev. post about GoT for example)

I think there are bigger issues with your work that might be preventing you from gaining a bigger audience.

Like, the artwork for example. But that’s something you can get better at and doesn’t affect the story you wanna tell.

Yes, this is true. I mean, if you make something not mainstream, you should try harder and be better to become recognizable. But it doesn't change the fact that I'll never reach success of 50 shades of grey. Even if I will learn to write and draw like a God :joy:

re: got i dont actually watch the show or have any positive feelings towards it, so im not gonna discuss that. i just used it as a topical example of a show that was positively received for being morally grey and complex - i dont care if it went down hill later on, im waiting for it to end.

i was tryna pull a number id heard from the air, clearly i got that one wrong... but there ARE like Really Fucking Long movies in similar strains to his, i feel like hes just my go-to example bc kyle kallgren seems to really like him

and i didnt really mean inaccessible in that its dealing with lofty topics, but more the formatting. theres stuff thats inaccessible in the way its laid out, stuff thats inaccessible because its just Fucking Long And Dull, stuff like the tribe which is inaccessible because of both. i watched the tribe and the themes were perfectly clear, and besides some bad lighting i could follow the narrative, but it was really boring and unappealing to a mass audience; thus, inaccessible.

for comics?

my favourite things is monsters by emil ferris was one of the most highly acclaimed graphic novels of last year - the compositions are hard to follow and make you work, and the narrative has so many interlocking threads that are hard to follow, and extremely heavy in subject matter. its not the most inaccessible thing, but it takes work to get through and isnt immediately appealing to someone whos only read, like, captain america or something else quite mainstream.

then theres here by richard mcguire, which is also highly acclaimed and highly experimental - rather than following any explicit narrative, here follows a single plot of land throughout time. if you werent Really Into Comics it probably wouldnt appeal to you, but for comic people (and other art people i know who arent into comics but get the way of thinking) its extremely exciting, and it did very well.

and thats just the surface stuff that i know of, all sorts of weird and unexpected stories with weird and unexpected formats are being published and celebrated every year, but these are just two examples i can describe without doing any research.

God My Favorite Thing is Monsters won sooo many awards when it came out too and its my favorite comic I’ve read in the past few years tbh.

Can’t wait for volume 2.

Another thing came to mind today about this topic:

If you have a limited idea of what "mainstream" is, you're going to limit your creativity.

I feel the real problem with trying to be "mainstream" is that there's this generalized idea of what it means, and that idea is so limited, you force yourself into a box.

The biggest example is romance. Already, if you see romance, you might think "Cute Meet" or "Coffee Shop AUs" or "They were Roommates" -- and then you get frustrated because that's been done before so many times.

Romance is that. But romance can also be combined with other genres and with other elements.

Take my comic Our Universe for example. It works on the trope "Love at First Sight". But I'm working with cosmic elements, the hint of cosmic horror, and the supernatural. Overall, it's a romance, specifically a sci-fi romance. It's not the first thing you think of when you think "Romance", but it is still romantic and still has the same elements any "Coffee Shop AU" could have.

Hell -- even a Coffee Shop AU can get excited. Make one of the love interests a former mob hitman under witness protection, and you got yourself a story.

As it was stated before -- things that are popular now had some trouble being popular in the past. Trends come and go, and the stories that are remembered are the ones that didn't follow any trends. They were unique to the creator's creativity, and you can tell there was some passion in them.

So my new piece of advice is to broaden your idea of mainstream. If you lump it all together into small generalizations, you're never going to grasp it or learn how to mold it into something that's "you".

You're only going to limit yourself to things you don't really like in the first place.