2 / 35
Jul 2021

Trying not to vent too much here but also I've been thinking about this nonstop and it's driving me nuts.

So not unlike a lot of other folks I am a person who draws things and posts them to social media, it's how we advertise, gain followings and promote stuff whether it's content, commissions or whatever else. The thing is not a whole lot of what I draw or what I like to draw suits mainstream interest much less stuff I see folks I follow draw.

I'm not into beefy guys, busty ladies or half of the currently popular series (can't really watch them either due to access but that it's own ball of bs). I'm not watching a lot of the currently popular anime, half the games people talk about i've either never heard of or don't have enough interest to try to play and then when it comes to original content i feel very much in my own weird little niche bubble as opposed to being even a little close to what others make

Maybe I'm stuck in a weird isolation period or maybe i'm stuck in loop of comparisons but tldr how do i help to make my own stuff shine in a sea of content

  • created

    Jul '21
  • last reply

    Jul '21
  • 34

    replies

  • 1.1k

    views

  • 21

    users

  • 129

    likes

  • 2

    links

Replying because I want to know the answer to this too :sweat_smile:

and before someone hits this with the "just focus on making what you like and worry about audience later" please please please don't. i've had that reiterated to me so many times it makes my head spin. I'm already making what i like and make fanart for the things i like and will continue to do so but without audience i cannot get access to things like work opportunities or commission clients so i beg thee spare me

Frankly, there is no easy answer. Unless you want to start soullessly casting your hand towards popular stuff, you're gonna have to put up with the slow grind of gaining a following in a niche area.

Maybe I'm wrong, maybe there is a way, but it's completely unknown to me. If anyone has ideas I'm all ears, always happy to be proven wrong when it comes to things like this.

I feel the same. Much of the fanart I make is for older or long running properties. Every time I see genshin impact fanart or demon slayer fanart, I just feel super out of the loop.

Though what I've noticed is that fan comics are super popular in the instagram art space. Take a property, make an AU comic, and you're practically golden. The downside is that you can easily get burnt out working on a property that isn't yours and comics are hard enough. And who knows how much of that audience is going to stick around for your original stuff.

I am also interested if anyone's got advice. In my own experience, even making stuff with a niche audience, there's still the matter of getting your work in front of that niche audience.

Right now all I can do is hope that with each new piece I post out there perhaps someone new will find my work and enjoy it.

It's like broadcasting a radio signal out to aliens. They may be out there, they may pick up your message at some point, so just keep broadcasting that signal one post at a time.

This totally nails it when it comes to the fanart half of things. I've got multiple things I'm into but it's tough staying in the loop much less gaining enough momentum in those fandoms i'm already in.

like i'd say my biggest success (even if only marginal) has come out of fanart i've made for the sonic fandom and i've been kinda lucky in getting a few hits but yeah when i see folks talk about genshin or demon slayer, owl house and stuff like those i really just...don't know whats goin on

i think this is really what it boils down to with finding folks in that little nieche. like i've said with sonic fanart at least i can find folks but i always feel bad when i see it do better than my original stuff so it's just trying to find the folks who want it

I don't like most of the currently popular stuff either. Those things which I do like are either quite old, or if new are only mildly popular, rather than wildly so.

If you want to make stuff which stands out without leaning into what's popular, you need to make it really well, with an appealing and easily recognisable style. Polish those art skills as far as you can push them, and then post consistently within your niche.

One of my favourite artists is a digital landscape painter. He's done very well. (AngryMikko.) Another paints vibrant landscapes featuring women of colour, and she's even more well known. (GDBeeArt.) Neither of them rely on fanart, but they have appealing styles and top-tier art skills.

Personally, I've found starting my comic to be a way better audience-building medium than social media. Most people won't care about someones random OC's, well-drawn or not. But they're far more likely to start caring if they're following those OC's through a story. I've gained more social media followers through my comic than I have comic readers through my social media!

it's what i've been surrounded with lately but i also know it could be much different elsewhere probably why i'm so motivated to find a new/better environment ^^;

So, as someone who makes some pretty niche stuff, the best thing that's worked for me is patience and experimentation on where I post and when/what tags I use. I do make money off my art full time so I'm not trying to blow smoke here, I promise.

Not every platform is your platform. Every platform has different things it's into, and every platform has an advantage or disadvantage.

For example: my stuff does well on sites like Tapas, Itchio, Steam and Google Play. This is because I'm good at finishing smaller stories, and these sites are where folks go for smaller stories. BUT, my stuff does poorly on Webtoons (I use printed page format) Twitter and Instagram, because it's just not suited or formatted for those sites, and that's fine.

From what I can tell, it looks like your biggest issue is that uh, I don't think you're actually updating a comic? That's def an issue for Tapas. I looked around your profile and there's a lot of "Coming soon" and updates about things to come, but I'm having a hard time actually finding those things. I think that might actually be your issue here!

Also, you draw a lot of furry art (hell yeah) but I don't see you using places like Furaffinity or Deviantart, which both still have a strong furry and commission community. You may also want to try art or furry Discords if you're not already.

And, hot tip about Twitter, putting hashtags on your posts can actually suppress them in the algorithm. Try putting keywords in your description instead.
Example: "I like this drawing" #sonicfanart try "Here's my sonic fanart!" (This also makes the post more appealing for folks to Retweet, since people are picky about how the tweet looks)

My advice, and I give this advice to a lot of folks, is if you like comics and wanna see yours flourish, try to finish a comic and then release it. Doesn't need to be long, doesn't need to be perfect, just needs to be finished and released. You can release a finished comic on Tapas, Webtoons, Comicfury, Itchio, Gumroad, Google Play Books all for free and get some eyes on your work there and potentially make some money.
EDIT: After looking through some of your comics here on Tapas, a lot of them just seem to be a collection of illustrations and the usual comic format? That could also be why you're having trouble here. Might be time to revise a bit there!

The best way to get people into niche stuff is to simply make a world for them to fall into. Without a comic, without a hook or entry point, it's very difficult to get folks to stay. I'm speaking from experience. And again, this stuff is just gonna take time. I've been posting my comics since 2008, and it's taken me this long to be where I'm at-- it happens. Just try to enjoy it on the way, it'll make things a lot easier, again, I'm speaking from experience. Things improved a lot for me when I let go a little and just had fun with my work, people can feel that, and they will respond.

And, as a last thing, if you don't like my advice and think it stinks, you can instead try this very helpful Google Doc about social media posting9. Good luck!

Ah, my fears are being confirmed. LOL
I had been considering doing short comics to promote my novel series, but goddamn I am loath to make another comic right now.

Perhaps I'll start by making memey reels on instagram with my characters because I am even more loath to make a tiktok.

I sometimes wish some popular, brutally honest no-bullshit foul-mouthed reviewer somehow write an absolutely scatching review of my series so it would get into "My Immortal" or "Twilight" infamy of bad and people are rushing to check it out just to see how bad it is (or anyone if you are interested).

I don't know, I feel really desperate and worthless that if I could be the best for being the worst. I will take it.

My novel is the worst supernatural-fantasy-mystery series on Tapas! Please check it out.

Just think of it as working your way up in a job...with no pay...sadly it takes some longer than others, unless you luck out or you have the money/following already. But I see it as more time to grow before getting a bunch of judging eyes on your work, if that ever happens...for now, less pressure lol.

There's lots of other ways to promote novels, from my understanding! If you don't wanna make a comic, then don't make it! An illustration could work, even an illustration with some speech bubbles and the like?

If you can spare a little bit of money, you could hire some voice actors to do a short reading of your novel and put that up on Instagram, Youtube, TikTok, Twitter, etc. Especially if it's up on Youtube, it's evergreen and can be passed around by folks. (I'm considering making a commercial for one of my comics with voice acting, actually! So, I am more than happy to talk shop about this.)

Advertising and promoting is about creativity as much as making the comic or novel itself is. Look around at folks who you deem are successful and try to do what they do, learn from what they post and try to think of why they are posting it. This method has helped me a lot!

In that case I think I will start with memey/bite-sized reels, since that idea was directly inspired by one novelist I know who blew up on tiktok with such material for their novel and a comic creator whose tiktoks I see get shared on insta.

I'm not expecting much to come from it, but BOY I can hope.

Gonna try to hit each of your points since you bring up a lotta good stuff

The lack of updates on comics has been a mix of mental health stuff, motivation and just having time to properly sit and work through stuff without being in one kind of brain fog or another

As for the platforms thing I've honestly been trying to slowly migrate from twitter to tumblr tho I' also considering returning to deviantart too. I actually do have a DA I just havent put it to use and only ever made the thing to report a theft ages ago. As for furaffinity or discord i'm not ready to fully jump on the former and i tend to struggle interacting with discord communities.

Also on the formatting thing I had intended to reboot a couple of my comics but that ties back to my second paragraph. Foxtales is meant to be a reboot, archived is the old original from 2014 and already marked complete, pawprints and MW are exactly what they look like and Foxes Den was supposed to be a spot for bonus content like QnA's and suporter requests. it's just...organizing it all :weary:

As for having dedicated stories for ocs those exist and I do plan to make comics for them but again the motivation bit comes to play. Anyone whose seen me around the forums has seen the occasional lore bits i'll dump in relevant topics but compiling them in a linear story is taking time.

and i missed it above but i've definitley been a witness to the whole twitter eating posts with hashtags or links so it's another of the reasons i've been shopping around with platforms and websites.

I'm definitely just trying to have fun with things tho it's impossible for me to ignore irl needs that play into art stuff (currently stil actively trying to boost commissions) so i totally appreciate you taking the time to give such an in depth reply and hope mine isn't too illegible but thanks ^^

Yeah, I understand those feels, especially when the most common answer to "what I'm doing isn't working" is to "work harder" when it's like...this is my limit, I am at my limit. The landscape of having to rely on followers and notes completely for work is just a nightmare. I personally don't use my social media accounts for commissions because...what's the point? I have better luck reaching out to clients and companies individually.

Like I got really frustrated several years back, and to vent, I started this blog on tumblr where all I do is rant about the old ass anime I watch, and it got more subs than my art twitter and I just felt...really betrayed. But it did teach something. My art twitter was all over the place. Like my work is kind of like that, I'm a chameleon illustrator, I have a lot of styles. This is good for work, but, for a new person they'd pop over there and be like "what's the story here? What is happening?" and probably walk right out. Especially for people that aren't artists, they'd be like "I don't understand these art memes, I don't understand the culture, I don't understand what these artists are complaining about even" and they'd be outie.

But, for my blog about one single thing, where every post is the same format, it was very easy for people to walk in and say "I know exactly what this is, it will always be the same, it's exactly my niche jam, howdy, how are you?" and while it's still small and niche, and will always be, I'm really glad that I have at least one single place on the internet where I have had a long term captivated audience. That's wild. And honestly, that's the only way I've found a niche to hang with.

I have a little bit of experience in this area. I started my writing career writing historical fiction, which isn't a very popular genre. I struggled a lot with finding an audience on the platform I was using at the time (Wattpad), and it was really disheartening. I started to wonder if I just wasn't good enough. It's easy to say to not care about popularity, but let's be honest: we all want people to see our work. The thing that helped me the most was reaching out to fellow writers who were writing what I was writing. Building those connections. Eventually, you find your niche, and you start seeing more views. By the time I was done on Wattpad, I wasn't a popular writer on the website at large, but I was up there for my niche: alternate history.

I won't lie: it's hard. But with a lot of work, you'll get there.

this specifically is exactly where i'm at. like the number of times i've tried to express my burnout is overwhelming

i've definitely been trying to have the "pages dedicated specifically to x" on tumblr which is one of the reasons why appreciate being able to have a bunch of side blogs and it just be organized to one place than having to make fifteen odd accounts elsewhere