For me my family is very well aware that I work and make money off my comics and novels.
Though for relatives I don't often see much, it's more of a "You're still doing that? When are you going to grow out of that and do some real art?" while for people I don't know it's usually a "Oh so you work for MARVEL then????"
For the most part I just tell people I don't know that I work in sequential art, and they rarely pry further than that. While estranged family members, well nothing I can really do about that.
A lot of the time though it'll be on my end, I'll say I work on comics and the other party they will be really interested and ask me all kinds of questions about it... but I really don't want to go into it as it's not impressive since it's mostly just indi work unless I happen to land a contract, with even contracts all being indi work, and indi is something anyone can jump in on... so it's just not impressive at all. I got nothing to brag about.