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Jun 2020

Hello :older_woman:

Your concept is not the most legible ever but it's nicely expressive, so I stayed close to your design.

The main thing to fix would be consistency. If you look at the logo with eyes almost closed you will notice black areas and white areas inside of it, when it should be homogeneous. I circled the white ones:

Basically I changed the shape of every letter to fill that white space in a more homogeneous way.
— reduced space between L and A
— changed the shape of "C" to avoid white space on the bottom right
— enlarged K, E, I and Y that were too thin compared to the rest
— shifted the S so that it would kiss the O better

I did a test with the add of counterforms. That makes the design less black but more legible, so that's up to you!

Also I suggest to avoid black letters on black background, because the eye needs a minimum of contrast to recognize the shape of every letter without effort :slight_smile:

Hello :smiley:

First thing is perspective: try to keep the same for the two words + the letters inside "one":

Second thing I think it's better to have the "S" not too big and low compared to "quare" or else at first glance we read only "quare" and not "square" so something like that would be better:

I diminished certain characteristics of the font that I think are not necessary and sometimes not consistent (ex: lower part of the "E", and all the little stuff that "pokes out" of letters).
It looked a little bit calligraphic but not on every letter so we must choose to keep it everywhere or not at all.

To be honest I still think this design is missing something, specially when you put it on top of clockwork. Did you choose an existing font that you modified or did you draw the letters yourself?
It would probably be better to chose something bolder for more impact and legibility :grin:

Hey thanks for reviewing. Yeah, I used a font.
To be honest I'm so clueless when it comes to typography for titles and logo's.

It comes with practice and a little knowledge :pumpkin:

It depends on the atmosphere of your future comic.

Is it about a mechanical / steampunk universe?

Well it's an aspect of it. Although it's not the main point of the story, hence why I'm fixing and possibly redoing it in the future

pinned Jun 1, '20

Ok, so to sum it up:

  • The story revolves around a female protagonist, who at the time is a queen and rules a respective country.
  • The countries have technology comparable to industrial revolution levels.
  • She is put down and loses her status/power due to her tyrannical way of ruling. She basically has to start over again to regain it. Hence the title Square One.

Funnily enough, I was sketching out some ideas on paper yesterday for a alternative logo that is more centered around the mc instead of the steampunk aspect:

Wow, these are some great examples! :open_mouth:
Maybe you could help my Hexameron title too, any advice will be greatly appreciated :sweat_smile:
The whole point is that this red spotty background is the raggedy cloak of the main monster of the series, and the white thin letters stand for his white body (with some occasional hands) showing from the uneven cuts on the cloak.


It's my first attempt in the logo ever, I kinda like it, but don't know how to make it better ^^

1 month later

Hi folks! Sorry, I neglected the internet for a while. I will try to answer you both soon :slight_smile:

I'm back!

On the drawing you made, you seem to go for a "coat of arms" feeling with symbols around (axe + crown ?). In order to avoid being too "middle-age" we need to choose a font style that refers to the 19th century and the age of the machine.

Here are my suggestions :

For something more fitting a female character (depending on her personnality that is…)

For something really close to history, machines and "show-off", go for early slab serif like this

For something more contemporary, narrow sans-serif like you drew can do. You can try a narrow grotesque style (= sans serif, with light upstrokes and downstrokes)

and / or monospace

For something more steampunk / videogame / futuristic

1

I put font links on some pics if you want to download them and "redraw" them. They're free of use!

About the drawing you made I would suggest having the text bigger compared to its ornaments because it has to be readable in small size :slight_smile:

Thanks for the feedback! Sorry for the late response, I was at work :sweat_smile:

Hi! :hohoho:

First thing it looks quite great already and adequate to the story.

My main concern is that the letters do not look like they are cut out from the cloak, but more laid on top of it. That's because of the black lining and black background behind the whole thing.

If you want to convey this idea more, I suggest you withdraw the lining, and put a shadow inside the letters to add volume.

Also the shape of the letters sometimes looks like torn fabric but sometimes like sharp bone shapes which are different materialities. Maybe it would look nice to add hanging threads and small hanging pieces of fabric? What about one or two little folds? Also you could overlay a fabric texture on the cloak so that it would be less flat and even.

I tried the shadow thing quickly (and badly) on photoshop :

The shape of the word is unbalanced on the left side. That's not a big problem since the idea is to be irregular but why not fix it since I'm here aha.

We could improve the spacing. N is too bold. Also some letters like the "M" and "E"'s are a little bit too narrow compared to X /R / N that are wide, so I fixed them.

I withdrew the hands to focus on the letters. Maybe you don't need to have three of them and a bigger one would be enough?

I tried damaging the letters more but it becomes hard to read because the letters are already very narrow so let's be reasonable with alterations so that we don't have too much stuff going on!

Voilà :grinning:

Whooooa this is amazing :hype_01: and really fun to compare actually :smiley:

Thank you so much for your work, this is very helpful indeed, I'll try to think about how to incorporate your feedback! :heart:

Glad to help :grin:
Good luck with the texture and all.

If you want you can also make one letter higher than the others on the right to balance with the X! (I was thinking R)

Oh man, I've been lurking on this thread for a couple of weeks and I'm in awe of your work! Your insight is always spot on :open_mouth:

I'm a bit nervous and this is my first time actually saying something in the forum, but I'm working on my first comic and I'm not 100% happy with the logo I came up with, so I might as well ask for help :sweat:

My story is about a high school girl whose soul is mistakenly taken to the underworld before she's dead, so she and a local spirit go on a quest to appease the god of death and convince him to help her go back home. The genre is mainly fantasy with some romance. The tone is more on the middle school adventure and silly side, but it does get a little more serious sometimes, as it is a story about death.

This is what I have right now:

I struggled to choose a font style that would balance out the silly and somber aspects, so I did it myself but I'm still not sure if it's clear enough. It'd be amazing if you could help me!

(Oh, the cross is supposed to represent both those grave crosses and a sword)

12 days later

Hi there!
Thanks :grin:

What are you not 100% happy about? You did a good job already!
The font choice that you've made is quite friendly and contemporary because of the rounded serifs, and also it evokes a fantasy (videogame?) universe because of the serifs and the sword. Maybe I would need to see the style of drawing to be more precise.

I got the thing with the T / cross / sword.

I think it works well with what you've told me about the story. I will give you an option about how to be darker below.

So first let's look at what we have. Honestly the drawing and silhouette are already nice and sorta clean. But I'm a typographer and we can't stop here hehe. We can perfect this!

Soooo it's time for a little free lesson on optical corrections :grinning: (yeaaah technical annoying stuff)

— Some letters appear too bold, because like many beginners, you struggle with their width and try to have them all the same width, and some who need space end up too narrow (M, H). A is too bold because of diagonals. Diagonals and horizontals are tricky, they appear bolder than vertical lines. Also the sword is too bold.

— White space needs to be placed evenly inside and outside every letter, on an optical (and NOT geometrical) point of view. For example, the counterforms of H, E, R and A are divided in two white spaces (pink and green) which need to appear the same size. In reality the pink space has to be a tiny bit smaller than the green one because the eye always sees what is on top bigger than it really is. (tip: it works with any letter made of two parts: B, S, 8, 5, 3…)
You did well with H and E but R and A are unbalanced.

— Round letters like O and C turn weirdly: we call those potato shapes :laughing:

Here is what I did:

— enlarged H, O, M, A
— modified the shape of R to balance counterforms and avoid it to look like a P with an added diagonal. Withdrew the inside serif for better looks
— made O and C look rounder
— changed the shape of C and M for better looks
— I fiddled with the shape of the sword to try to make it more similar to the letters and their serifs but that's not necessarily a fantastic outcome lol, I let you handle this
I made it more pointy at the end because it was potato-ish.

Now if you want something darker, I have two options for you:
I kept the structure the same as before.

  1. litterary / cemetery style, with high contrast and pointy serifs (looking freaking serious)
  2. or a bit friendlier by adding gothic ornaments (diamond serifs)

That's all for today :dancer:

I think I wasn't happy because I felt something wasn't quite working and couldn't put my finger on it. It turns out it needed precisely those optical correction you made because I feel it looks so much more polished after them!

Thank you so much for your input :heart:

I also love the two options you added at the end, I might play with those diamond serifs a bit, they look so cool :blush: