Just to start off with, I'm going to warn that I have a lot to say, and I promise it comes from a positive place. I know I can sometimes come across in ways different than I mean to, so I hope to assure you that I am actually really excited about your project and happy to see someone doing what you're doing!
That said, it seems potentially very interesting, but you give the impression of having an almost excessively specific idea of what you're looking for, judging by your guidelines for writers and sample scripts. The list of recommended reading is also pretty limiting to any potential writers, especially when they may not be fond of the materials and creators or even agree with them, and it just makes it seem more like despite welcoming diversity and different ways of working, you give more of a feeling of very, very specific expectations from things that already exist in larger-scale superhero comics...and have at times tanked some otherwise successful runs.
I understand the necessity of your formatting, but I also find it annoying as an artist to be micro-managed in a way that may not suit my style when as an artist, I feel the visual impact of any panel should be my call. This is the skill I have cultivated over years of very hard work and training; having the writer break it down to the level of "I'm basically telling you exactly what to draw on every page down to how you should break it up into panels" is just...dull, most of the time. I've worked with scripts like that, more than I can recall; they were, with very little exception, a slog, and justify far higher pay in general because the process can be absolutely soul-killing. I bring this up because the idea you have is so ambitious and exciting, but what I've seen is a little married to the very concepts you seem to want to get away from. It may vary depending on the creative team, I admit I don't know all the comprehensive details of your project, just how these elements look to me from the site, and I would embrace being corrected here!
What I did see on the site looked very promising though, and I really like the variety and the eclectic feel of the titles shown. I applaud the choice to try not to have a sort of singular "company style" -- those only tend to lead to homogenized disaster when creativity could instead thrive in the environment. I understand the pros and cons of such a thing, but it isn't something that encourages creative diversity or, well, creativity in general, so I think it's a great thing you're getting away from that.
It's also great and commendable that you're handling it as a co-op and at least paying what you can to contributors, and I think that makes a very positive difference. It's a professional and mature approach that gives legitimacy to what we're all doing, rather than operating on the "I will gladly pay you Tuesday for a hamburger today" Wimpy-from-Popeye attitude that so many trying to do this very same thing seem to have. Honestly, even some of the bigger names have even tried that nonsense, and it's refreshing to see someone with a different approach.
I think one thing that speaks caution to many creators is being too married to any universe they didn't create. If the project ends up, like unfortunately many comic projects, in an indefinite limbo at some point, copyright and contracts can really lead to a lot of restrictions that might mean all the work someone did for, say, NO-Earth, would have to either be abandoned or extensively reworked in order to be continued or viable outside of the very specific setting. The Bozz Chronicles, a creator-owned series that ran under the Marvel Epic imprint in the 80s, told a great story that felt very fitting in most any universe while at the same time having its own distinct style and approach. Since it was creator-owned, this meant that the creators could -- if they so decided -- take the series to another publisher if needed at some point, to continue or simply collect it (as they recently did, collecting the series in a trade paperback release from Dover).
To contrast, the series Young Heroes in Love, an essentially independent series fitting into DC's larger universe in the 90s, is most likely a permanent resident of that aforementioned unusable limbo. Featuring appearances by various DC characters including Superman, it would have to be likely completely retooled -- maybe even completely redone -- to continue or compile it independently, which for its unknown modern selling point would in all probability be far too much effort for any of its creative team to do.
They're both great series, both with their dedicated fandoms even now, but the difference is that Bozz was never linked inextricably in like Young Heroes was, and thus Bozz could actually continue today if the creator got together and decided to do it. If a creator does months or years of work on developing a cast of characters and a story and the publisher should go under or decide to take a direction the team disagrees with, that can mean those months or years of work are lost, unprofitable, essentially wasted time creatively, aside from a mention in one's portfolio.
That brings me to my other major flag: the repeated mention of "no egos" and "no prima donnas". I agree, it's awful to work with people that think the world of themselves and treat others poorly. But with alarming frequency, comic publishers tend to use "having an ego" or "being a prima donna" to really just refer to "not wanting to be a slave" or "daring to have any degree of integrity about one's work". Sometimes it's used to disparage creators with different methods of working or different approaches than what is definitely a company style.
As you've recommended Alan Moore's book, I'd imagine you're familiar with his history writing for DC, and probably pretty familiar with the ways that they literally lied to his face on multiple occasions and exploited numerous of his works for all they're worth. I've heard him called a prima donna more times than I can count, and I'm pretty sure him having an ego has been referred to with a negative connotation -- incidentally how it comes across as presented in your guidelines -- simply because he insists on not having his name attached to things he doesn't feel represent his work well...something that any creator would normally be applauded for actually having the integrity to do.
I've seen it a number of times over the years, most especially in the decaying hulk that is publishing. Artists who have any will at all are easily dismissed as being prima donnas, demanding, "hard to work with" -- I remember Harry Bush (yes, that was his given name) being complained about by multiple publishers because he actually -- gasp and shock -- demanded that his work not be resized outside of its dimensions and instead printed decently so that it looked good and not like cheap garbage that would misrepresent his ability and make it harder for him to get paying work and, you know, make a living. They demonized him for it!
Last but not least, it's a concern with some creators before jumping into a larger world that their characters will be handled with respect. It's too frequent in the big-name comics that characters a creator came up with and lovingly developed are tossed under a bus when someone wants to "have stakes". It's one big thing that can stand in the way of people being willing to let their characters participate in a larger world where they might not always be able to write those characters. I know ideally it's attractive to believe the best of our fellow creators, but the reality is often less happy: plenty of them will cheerfully annihilate what someone else worked hard on and what people love, to build up their own creations.
Sorry to go on so long! I really do like the promise of what I'm seeing with NO-Earth, and I don't want these thoughts to sound like they're coming from someone who didn't think them out. I know you got a couple of very rude, presumptuous comments on the site, and one thing I didn't want was to come across as uniformed and just...well, unprofessional and plainly puerile as some of those did. You have a good foundation here, it's just some of the details that I'm not so sure about, and there are some concerns that may bear addressing. I feel sure that, nonetheless, you will likely be able to find a good group to release at least a few dedicated titles, surely! This is a promising start.
These are the thoughts that occurred to me, so I hope they'll be helpful to you in your development. If not, that's okay too! It's not my comic company or universe. 
I expect to have the wrong impression about at least a few things, but maybe in some small way I can help make sure others feel more positively about some of it. I do wish for your success in this endeavor, and I would love to see it present a strong contender that makes an impact for the better of the genre and industry.
