The idea is that people need to engage with stories before they decide if they want to purchase them or not. And each person and each story has a different dynamic. Some people will love a story right off the bat and buy it right away. Some need to read quite a bit before they finally decide to support the creator.
Our key earning feature lets people earn keys until they decide they would rather support the creator instead of waiting increasing periods of time.
There is the potential for people to read the whole story for free but we will constantly be adjusting times to better help convert readers to buyers on behalf of our creators.
Generally speaking, in the next few weeks/months we're really going to be turning on a ton of features specifically designed to get more money into the pockets of creators. We know we've been talking about it ever since Tapas launched, but now we're ready to start rolling things out. This is just the first of many.