I call it that sometimes ... but some cats then think you're talking about an Avenger's sequel. Ha!
McCloud is a genius and such but, as far as I have found, he really never dealt in the nitty gritty concepts of manipulating eye flow within the infinite canvas. If you have something deeper he wrote, please share.
Bah! The title is neither misleading or clickbait (unless you have some weird thesis statement fetish).
I read the episode you suggested. The initial staggered panels do help establish the narrative of the game with good kinetic energy, but for me, when we get to the emotional scene, the format fails the artist. They open up the panels and subtly switches style to try and slow the eye with more detail. But we keep visually pinballing straight down the scroll at a pace that doesn't suit the scene.
It's one of those cases where traditional methods aren't quite working as well in this form.
It's like we're bringing a standard socket set to a job that has metric bolts and nuts.