Not only them, but probaably the whole webnovel system too. It is completely the opposite of the traditional way where you write, check, rewrite, polish, proofread, edit, then sell. They want quantity and speed over everything else. Above all, as all companies, they want SALES.
Yes, and there is another much larger crowd making piles of nothing. Depending on where you live, 9k can be the riches of the riches. The whole industry, no matter the way you choose is a lottery. Patreon, Kindle, Webnovel, Trad Publish... no one has guarantees they will hit the jackpot.
This wasn't them. They state very clearly in their inkstone and discord they don't approach authors asking money, and advice to go further on contract offers only if they call you through your inbox. I got it, read the whole contract, didn't go along with it, but there were no offers of paid services.
Also, about the 'finishing' part... they look for SERIALS. Specially the ones at the start (they called me when my book had around 15k words), because they want to be the 'daddies 'of the next big hit (as every corporation). Chinese serials are long, with no end in distance,that have an outline possible of being shortened, or stretched. 80k words stories are being sold as 'new releases'.
The site promises you fast mobile read. It was never about the quality of passion. As I said, depending on where you live, 200 bucks can be huge. And there are books you write for love, others than you write to eat. I won't judge the writers. Bills have to be paid and they have the right to treat their books as a fun side hustle; although I condemn this whole forever and ever gimme ya rights.