Again, I already explained why their pricing is utterly abusive and absurd previously in financial terms....The method by which they want you to advertise via google is horrid and impractical, including arbitrarily guessing where to "cap" your impressions (which is why so few if any other places use the same method for lower budget marketing campaigns). It's incredibly unprofessional, archaic, and impractical. I was doing content marketing and advertising and all sorts of related things for years as a side business. But if you want/need to advertise on comics of the like which they have gobbled up and put behind an obscene pay wall, well you just gotta suck it up right? Ridiculous. I have watched their video many many times.
What Hiveworks charges is highway robbery and they know it. It was already very expensive, but when there was a minimum buy of 250 which had vastly more impressions, it was at least still feasible. Now they quadruple the STARTING minimum price, and give you far less impressions despite that huge minimum buy in, reducing the impressions by at least half, for your trouble? You think that's a positive? Well the people looking to buy adspace on a regular basis sure don't. And I must say, when I look at most of the ads being shown most often, it is google adsense ads, not the premium stuff they are now asking an utterly insane 1 grand for, so clearly people must not be buying as often, especially given that unrealistic bump in cost, big shocker.
They lure in lots of popular longform comics, because they have some false sense of quality about them, and then charge out the nose for advertising, well who is buying then? Certainly not all those who could and would benefit most, that's for sure. There are only so many places to advertise a comic, especially one of a similar nature to those on hiveworks, so it kinda forces those of us who need to build our readership to pay blackmail prices, which is pretty uncool. It's not a simple matter of "oh well, gee whiz golly, guess I will go elsewhere".