Aside from art being the main qualifier —a block of text explaining the worldbuilding, all in the very first chapter
I'd prefer to get the very basics and find out the rest as I read more, instead of dumping strange names and powers onto me from the get-go. Typically, I see this mostly in the villanness/isekai/dungeon comics.
It's so funny, mine is literally the reverse. Because I am dyslexic I struggle to read scrolling panels and they give me a headache. That's why when I did full page for my comic, I use less text per page, and bigger balloons, so they are easier to read (or at least as easy as they can be because you're right, you do have to zoom in).
I don't know if this is in my head or not, but a long vertical panel on a landscape with one single word balloon before we enter our story about some reincarnated hero in a European court setting or dystopian fantasy just turns me off. I see so many recommended content from Tapas fall into these tropes so hard the stories seem like carbon copies of the same two or three ideas, down to formatting and the way they are translated, which I think does the creators of this stuff a disservice. I don't know if it is the same teams behind a lot of this, or what is going on, but it is clear the artists and writers can engage and entertain huge audience. So why box them in like this? It just feels like a shame to me. But I am pretty new to the site, so I may just be way too surface level in my understanding of how feeds, etc work.
Bad color choices really turn me off. I’ve seen so many give off big MS paint energy regardless of the quality of the art itself.
I’d rather read (and tbh do often) a comic with a nice palette and not so great art than a nicely drawn comic with weird MS paint colors.
I’m also not a huge fan of it when a comic takes forever to get to the actual point. With any medium you have VERY little time to engage the audience which is why writers really think about their first sentence, directors will think about their opening image, but in comics I feel like people get tooo comfortable thinking about how THEY know where the story is going but don’t really think about setting up the reader’s expectations of the story to come. I love it when a comic presents the conflict right at the top.
Badly written and irrelevent opening narration crawls with scruffy looking art is definitely one for me. The art being stylised in some opening narration sequences (like say Zelda: Wind Waker or Undertale) shouldn't be an excuse to do really scribbly art, or to try digital painting for the first time ever with no idea what you're doing or to throw a horrible photoshop filter over it. It just makes a really bad first impression.
Hard to read text, poor text formatting and bad font choices have been mentioned a bunch of times in the thread already. Yeah... Just... ugh. Please, put some effort into making your comic readable.
Traced or copied art. Sometimes I see a comic that at first glance looks remarkably well-drawn (it especially might have a strikingly well-drawn character on the cover, often weirdly paired with a very amateurish font and background), but as soon as you try to read pages you can't help but notice that the art is really sparse and inconsistent with a lot of panels that use generic stock images with a text overlay, the same character seeming to change in how they're drawn from panel to panel, parts of characters being really well drawn with perfect perspective and crisp detail while other parts of them look floppy and poorly-defined or different characters look like they came out of totally different comics, and the poses or expressions don't quite seem to reflect the tone of the dialogue. Sometimes the angles characters and backgrounds are drawn from don't match, or even if they do, there's just a weird mismatch in detail level or style that feels "off".
It not only harms the overall immersion and visual storytelling, it just generally feels like "ugh" when the artist is avoiding using art to express themselves and worse, stealing from other artists. I'd legitimately rather read a comic that was drawn to amateur standard but with consistent care and passion and a desire to improve than this.
When it starts with long ass exposition that just keeps on going. I can try to follow and give it a chance, when parts of the text are at least spread out through the page in a nice, easy to follow way, but when I am given just a wall of text to read with nothing interesting going on around it, I cannot focus on that and read it and if I will read it, I'll probably forget everything within the next five minutes.
What turns me away from comics is...
1)Art that doesn't appeal to me. Sometimes the drawings are hard to follow. Sorry! The art matters.
2)Too long of a world building introduction. Gets boring. (as everyone has mentioned)
3) Can't relate to the characters. If I'm not feeling the characters I don't' read it.
4) Highschool or younger comics. I'm 33 a full grown woman and don't care about those teen/kid genres.
5)Hard to read font. Too small or bad font choice.
I will grow this but for now this is my list!