I agree with @HGohwell
All this thing about protesting against this or that story because of the representation it means for the community is new.
The LGBT+ community never had as much visibility as it has now, but there's still not enough queer content.
All those stories that go from the positive representation to characters that play the bad guy and unhealthy relationships also happen in cishet stories, but there's so much content there that it balances. It doesn't seem like the unhealthy relationship, or the evil guy represents cishets as bad people with horrible relationships.
This concern about representation will end when queer works have the same level of visibility as cishet works. When people starts to know about LGBT+ at early ages cause their parents and teachers tell them.
With this I'm saying, I don't think artists have any fault on this. Works around fetishes, BDSM, unhealthy relationships, queer characters as the bad ones, etc. will continue to exist as it does in cishet content.
The thing is that parenthood does their thing of teaching their children to be critical with they content they consume.