Many readers have come to expect a new episode each week, as that's the pace the paid creators of WEBTOON and Tapas release at. But most indie creators, creating their comic for free, with limited time and other jobs/responsibilities to keep up with, only have time to create around 1 page each week.
Making a comic is a massive, time-consuming undertaking. I take, on average, about 6 hours to draw each page. Add to that the time spent promoting Blue Star Rebellion, so I'm actually building a readership, and I'm sinking an enormous amount of time into my comic. I'm hyper-aware of how short my 'episodes' are, trust me. But the trade-off to making them longer is to release them bi-weekly.
Now, there's a strategic advantage to releasing new pages weekly; it increases visibility. When you release an episode, your series goes to the top of the 'fresh' section, where it may be found by new potential readers. It's usually only means one or two new subs a week, but when you're first getting started it's really important.
Finally, even if a creator has the time to put out longer episodes, they still have to be attentive to their long-term wrist health, stress levels and all that other fun stuff.
I am subbed to a few more established creators with big audiences who release episodes bi-weekly or monthly. They have an audience size such that they don't have to worry about getting to the top of the 'fresh' section. As such, they made the decision to post less often, but have longer, more immersive episodes.
Myself, I'm considering moving to a bi-weekly schedule. As a reader, I've come to appreciate medium-length episodes which allow you to sink into the tone of the story for a brief moment. But I'm aware that doing so means I decrease my own visibility and the growth of my comic, and that's a bitter pill to swallow.
I'll probably do it anyway, as a few of my readers have suggested they'd prefer it, and I do have some dedicated readers now. But I'll miss getting super excited every Wednesday morning to read people's reactions to the newest episode. I always look forward to it.