We typically don't disclose the exact metrics of what gets featured, but in broad strokes, we pick comics that we collectively enjoy, and also pick from a pool of comics based on their performance (i.e. subscribers, views, comments, likes, shares). Performance is relative in this case (i.e. a ton of views without the same relative number of subs can hurt more than help, so creators who initially don't have that many fans can still have a shot of being included in that initial pool). Their "new-ness" is relative though because sometimes a series is created today and their first episode upload can be months down the road.
Also, sometimes the staff just misses things, and we add them to staff picks much later on. So we reserve the right to feature comics that are much older. And honestly, sometimes a comic just takes time to find their footing 