First off, for the creators here, our recommendation is to type "Dash" into the URL box of your browser next time you want to go to Tapastic. "Dash" pulls up a shortcut to the Tapastic Dashboard for us so we can completely bypass seeing the homepage. What a huge breath of fresh air that has been since we started doing it about two weeks ago. This eliminates needing to see the same series again and again on "Popular" as well as the one episode, less than twenty panels, head scratchers that are selected for "Staff Picks".
It might sound a bit isolationist, but skipping the homepage has definitely lowered the amount of pressure we feel in comparing our series to other series. Going direct to the Dashboard helps us focus on what really matters, doing the best job for our series, irrespective of what is going on around us. Yes, certain genres do well here. Yes, staff is biased and they feature stuff you don't agree with. But both of those things are completely outside of your control. The only thing you can control is your story and your art. If you focus on what you can control and "Let It Go" regarding the things outside of your control, it definitely lowers the stress levels and the animosity towards your fellow creators, readers, and staff members. Less stress makes us an overall happier comic studio in total.
Webcomics are a five year game. Keep that in mind. Other series are going to get features and hundreds/thousands of subs and then, what's that, they stopped updating after only two 4-panel gags? Think of the tortoise and the hare. Who ended up winning the race? One series isn't "better" than the another just because it received a ton of subs right from the start. We'd rather argue that the "better" of the two series is the one that updates weekly for five years straight and actually finishes vs. the one that lasts a few months and then dies.
Other creators are going to hit the "easy button" and tag themselves with a popular genre, only to find out several years later that genre is no longer popular, or that they are not that interested in their own series because they chose to chase something popular rather than doing what was truly their passion. We would argue that the "better" series is one that only has 500 subs and is something that is deeply important to a creator because it it their "heart story" rather than a series that has 5000 subs but is something a creator took on because it was a "populist story". Dollars to doughnuts that the "heart story" is more likely to reach a satisfactory resolution than the other.
Everyone here wants to be popular. Everyone here wants to have lots of subs. Everyone here wants to be featured. Those are easy metrics to determine if you are being successful. Everyone wants to be successful. But not everyone can be popular. Not everyone can have lots of subs. And very few will ever be featured (maybe 3-5%?). Tapastic is approaching 30,000 series. That's just the nature of the beast.
While not everyone can be popular, everyone can be successful. Successful in terms of finishing your story and feeling pride in that you accomplished what you set out to do. Success is determined by reaching goals. What are your goals? To be better than the person beside you? Isn't that a very judgemental goal? We'd recommend creators reassessing their goals to see if they are A) positive and B) achievable. Setting a negative goal of being better than everyone else in terms of metrics is a path down a very dark and bitter road. Setting a goal of making $50,000 a year doing a webcomic is probably not achievable either because only a tiny fraction of webcomics achieve Homestuck or One Punch popularity. Think of all the girls who spend 10-14 years of their lives learning gymnastics and only 4 girls in the entire US Gymnastic program go to the Olympics. Set goals that are reasonable.
Instead focus on what you can control. Make your art better each update. Make your story better each update. Make your marketing better each month. Tighten your pitch. Let all the noise around you of "features", "popular", "trending" just be that, noise. If you focus on what you can control, odds are that you will be happier and likely more successful at the end of your five years than all those around you who get too wrapped up in the noise.