yup! its not abt length, its abt pacing
notice when you read a novel theres no episodes, but lots of places to stop - scene breaks, chapters. you notice when youre really enjoying a book, you stay up that extra 30 minutes at night to read the next chapter? thats bc theyve weaved a structure that keeps dropping in things to look forward to, questions to be answered - scenes are ended just before they get good, so you keep reading to see the climax in the next scene
when im writing i like to keep in mind this piece of advice from taika waititi, who says that the second hes bored of writing something, he moves on to the next scene. mid-sentence even - it can be cleaned up later. while youre the writer, youre also the audience, and if youre enjoying yourself you have to trust that its enjoyable. and if youre not, dont write that bit. (that said some things you enjoy as a writer should be cut bc they wont be as interesting to the reader for various reasons)
that said, for tapas short bursts are the norm - people are reading on the go a lot of the time, so id say 2-5 pages of comic is a good length. not because longer could get tedious, so long as its well written, but bc 10 page updates can feel intimidating before reading, especially when compared to a norm of 2-3 pages. (though for infinite scroll thats a lil harder to calculate :U)