I got a little less than 1.5 million views on bloodroot this month and approx $286 in ad revenue. Punched the exact numbers into a calculator and got 5100 views / dollar.
However I have more series going as well, so you can prolly assume it's like 5200 views/dollar.
I think last year it was 2000 views/dollar or something so cpm is going down badly.
Yeah, according to my graphs, the launch of ad rev to creators was the best rate to earn ad rev for creators, and each month the rate of views to dollars increases with little to no decreases.
I think tipping has been far more beneficial for earning rev, however I noticed a decrease with tips with all the challenges for readers to earn coins through watching ads going on. :/
Lol I don't make a lot of money actually?? I'm struggling to raise it. If I didn't live with my parents I'd have to jobhunt. I've seen people with fewer subs than me that make like 4-7k on patreon somehow and I'm like wtf bitch teach me whatever black magic from hell you're using
But that's also a little hint right there. Forget adrev, it's a good bonus and will help you along, but the cpm is dropping faster than a pancake trying to carry a seal. Anyone who's making stuff online and trying to make a living off of it should get a patreon and try to offer something people will pay for on there.
That's a fairly complicated answer. Most creators here are giving the simple response, about 5,300 impressions to receive $1. However your question was views, not impressions. We will do our best to answer that.
All things being fair, 1 view would result in 2 impressions, however that's not the case. Adblock users result in 1 view and 0 impressions. Also mobile users result in 1 view and 1 impression. Sometimes ads don't load at all on the mobile format due to insufficient supply, so again, 1 view and 0 impressions. Because of these reasons no one will ever achieve a 1:2 ratio.
We did some advertising on Project Wonderful this month so most of our visitors were desktop users. Consequently our ratio is going to be higher than a series that is featured a lot on the mobile app where readers are using the app and only seeing half as many ads. Also our visitors were seeing our ad, so obviously they don't have adblock turned on. On days we were advertising to non-adblock users on Project Wonderful, 1 view yielded 1.82 impressions. On days were we were not advertising to desktop users, 1 view yielded 1.52 impressions.
Since most here aren't buying ads, 1.5 is probably a more accurate value. So in that case, 5,300 impressions requires 3,500 views.
However, because Tapas is taking 30% of all ad revenue in order to support their servers and ad logistics, the take home pay is actually 5,000 views to earn $1. So in order to withdraw $25, you would need:
125,000 views
So if you look at any series total views and divide by 5,000 you can get an idea of how much that creator has made on Tapas. For example, Silent Horror has brought in about $7,140 as the most viewed series on the site.
What we're getting at is that ad revenue isn't the way to make money here at Tapas. It's just a little bonus. Tipping is much better, if readers are able to access free coins on an easy and consistent basis. But mainly Tapas is about building an audience large enough to support a pre-order and then making a significant profit on selling books and merch via Kickstarter to your audience, such as $127,000 in single use monocles21.
Yes, CPM is rapidly decaying due to the increasing use of adblock which shows no signs in dropping. Also users are increasingly less and less likely to notice an ad, let alone click on it, which requires advertisers to buy 1,000s of impressions to deliver a single click. Multiply that by the fact that it takes 20 or 30 clicks to result in a sale, and ad values rapidly decrease even more. On top of that 30% of all internet traffic is bogus bots that are worthless to advertisers. Some website even buy bot traffic to the point that 90% of their traffic is illegitimate. Because of all these issues, advertisers are increasingly investing less and less in ads, putting publishers that depend heavily on ad revenue (like Hiveworks) in a serious predicament. The tipping feature is really a unique and nice aspect about Tapas that Webtoons hasn't caught on to yet. If only coins could be easier to generate. Things used to be really good, now with Crackle it takes 4 taps and :44 to earn 25 coins, which is about $.0177 in value, or $1.28/hour.
Tapas would be better off sending their users over to Swagbucks to earn around $3-5/hour taking surveys there and then purchase the coins, rather than having them watch ads.
Ad availability and pay outs declined significantly during that time. Most ads were paying 12 coins for us. Now Crackle is back and it involves more tapping but at least pays 24-25 coins.
Also, a lot of people are likely hording coins in anticipation of the next bonus, whenever and if ever it should occur again (the last bonus was 50% coins back as bonus coins).
However as the Feburary bonus event becomes less and less remembered readers are less and less likely to hold onto their coins.
Unfortunately we're not privy to anything special. The last that was said about "something big" to us was the third week of March. There are probably others such as @PotooGryphon who may know more. Back in March we had asked staff specifically when they would be tabling at the next comic convention, the answer was something along the lines of "when the 'big thing' finally closes we may have the green light for that".
Based on that response it almost sounds like Tapas is doing another round of preferred funding.
If the 'big thing' was the website update that's pretty disappointing. But given that staff stated they would get back to us about tabling once the 'big thing' was complete and they have not, then the website update doesn't appear to be the 'big thing'.
In general it takes Tapas a long time to get things done because its such a small team. Back in May 2016 we were told about tipping while tabling at a convention (not sure if it was widely known about then) but it took until December 2016 for it to actually happen. That's 7 months. To the best of our knowledge, the thing that seems to be highest priority to Tapas right now is open publishing for books. That was mentioned to all the 30 Day Challenge entries back in February 2017. Given that Michael was doing a test story on Twitter about Jessica, Gabby, and pizza, the open book publishing is probably getting close but still likely a month or two away. Is that the 'big thing'? It probably is unless its a preferred funding raise.
The open book publishing aspect for Tapas will be a positive one for everyone already here because it will allow the company to have a bite of the pie that Wattpad is currently enjoying. Wattpad is estimated to be enjoying 77M monthly visitors on their website, and 50 to 100M app downloads. That's more than a 10x increase in readership. For example, imagine Bloodroot with 183k subs and 10x more tips.
Not saying that Tapas will grow by 10x overnight, however if anyone can publish books to the app and anyone can earn ad revenue from it, Wattpad will be behind Tapas because Wattpad only offers ad revenue to their top authors. Also there is no tipping mechanism there. So it would stand to reason that some authors would pull up stakes and tell their readers to follow them to Tapas where they can keep reading for free but now the author will receive earnings on every view AND readers can choose to tip them if they should so wish.
Some readers who come over to keep reading books will no doubt find the comics side of the app, which means more views and subs for everyone here.
Hm, forum mods do get a slight heads up when things are on the horizon so we can help brace for it in the forums. The site update was a big doozey when it launched. All day the forums was VERY active with concerns ^_^;
I don't know if there's anymore updates happening anytime soon, but I do know the staff are hard at work on features that I'm looking forward to. ¯_(ツ)_/¯
Books being on tapas also means more competition for the audience's attention so I feel like that needs to be weighed into the equation as well. However I feel like the people that may be hurt the hardest by that are small creators. Growing creators will probably benefit from it...
I think if Tapas keeps the Trending section on the front page, though, it will continue to give creators that update frequently enough with good content a chance to grow from 0 subs to something that they can make use of financially.
If Bloodroot had 10x its current subs, tips and patrons I would move into a huge apartment and fill it with black cats lol
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