We have limited development resources, and needed to pick and choose where to launch certain features. It just made a lot more sense to launch novels as an app first experience because the business model we are applying works best on mobile devices.
It was definitely a tough decision - especially since the desktop version of Tapastic is our bread and butter when it comes to feature launching. However, for the past 3 years, the desktop has been a few generations ahead of the app, and so we decided to flip the paradigm for a bit and have the apps take a leap forward.
As Gabby stated
Yes, we're mainly working with publishers but have also reached out to creators (mainly for fun). I've just been a huge fan of Cat's writing and called her up on the off chance that she might be writing something (but really, I was following her blog and saw that she was taking part in National Novel Writing Month).