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Jun 2024

TLDR: I'm working on a fantasy comic that kind of has a queer romance subplot, but it's a grey area. How should I label it to prevent disappointing my readers.

This is about hashtags and queer genre labels on Tapas, but also about online marketing and reader expectations in general.

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Issue 1: Subtle’ish’ romance in a non-romance comic

The main genres of this comic are fantasy and horror. However, there are openly queer characters (mentioning previous relationships, flirting with others at a party, etc). that clearly have a connection together showing they love each other and are more than just friends. However, there is no 'I love you' moment, no s3x or kissing scenes.

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Issue 2: Slightly problematic relationship

While their relationship is often cute, the story frames it in a way that shows a possibility of ulterior motives and manipulation. (this will be presented as a bad thing btw)

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Issue 3: Things might change in the future.

I have completed the story outline, but the details and attention I will spend on each plot point will be decided during the making of each individual episode. This way I still have creative freedom and won’t lose interest. I might decide to focus more or less on the relationship than previously planned.

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What to do?

The comic focuses too much on the relationship to not mention it at all, but probably not enough to really label is as a romance (subplot).

I do kind of want to mention it to my readers. Some people might not like romance and will be unpleasantly surprised if they see it. And let’s be honest, saying that queer elements are present will attract readers. But I also do not want to queerbait and disappoint people who expected more. (I guess it’s not queerbaiting if the openly queer characters caress each other’s cheeks, but still)

Right now the draft for my disclaimers mentions the following: ‘There are some LGBTQ+/queer themes, but keep in mind that this is a fantasy/horror comic, not a romance comic’.

Labeling it as ‘some queer elements’ might be the best option.

Idk, what do you guys think?

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    Jun '24
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    Jun '24
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I think you should lean into it.

Your core audience is people who want stories with queer characters.

And you have only one or two seconds to catch someone's attention in the sea of online content.

So labeling your work with LGBTQ+ hashtags and showcasing the queer characters/moments will help your target audience find you easier.

Example) "The Summer Hikaru Died" is primarily a horror/slice-of-life manga. But fans of that manga often promote it by showcasing out-of-context funny panels or its queerest panels.

I think you’re being overly cautious. I’m pretty sure there’s a demand for LGBTQ stories that aren’t specifically about romance. It’s also not queer baiting when the characters are queer.

So yeah, lean into it, but stay honest that romance is a b plot and not the main focus. Don’t play the romance down, though. It’s there, so it’s okay to a knowledge that in advertising or however. :+1:

just have the fantasy genre set but add a tag for it. if people complain about it its their fault for not reading the tags

I have this same problem while writing Apparent Secrets. I have several LGBTQ+ characters, relationships, and such in the story, but it centers around a straight relationship for the most part.

The story is a found-family arrangement, and I'm not sure if it warrants the tag with only one or two side characters in LGBTQ+ relationships.

It's definitely a tough call for me. :cry_02:

I say, go for it, especially since you're including a disclaimer. There's definitely a market for non-romantic stories with queer themes/characters out there, just as there is for non-romantic stories with straight characters. People like to read stories with no/little romance, but still want to be represented and tags can serve as a way to determine whether a story will be inclusive. Besides, LGBTQ+ hashtags don't all point to romance unless you're using tags like GL and BL.

This is a great post. I'm kinda on the same boat. My webcom focuses more the drama and ,of course, the battle. Much like fighting games, all kinda of people will have a path to walk and their own fights. I think "some queer elements." is mindful enough.