You can work on your writing, or drawing skills all you want, but your audience only care about shipping, stuff like worldbuilding, character development, theme, etc is undervalued in comparison to "OTPs" lol, why is that?
I'm genuinely curious, I'm not even talking about webcomics only, you see that phenomenom in TV shows, Movies, animation, etc, their fandom is all about shipping, the majority of fanfics, and fanart are about some pairing... please enlighten me. xD
Sorry for my broken English, have a wonderful day. ^^