Apr 2017
8 / 10
Apr 2017
Apr 2017
MidZM
Apr '17

I know The @Staff probably works round the clock on improving certain aspects of the the app as well as the desktop site (to a lesser extent on the surface)
But when The Crackle ads "ran out" and we went a couple days without ads, ever since they came back the amount of ads we get is MUCH less, even those who didn't have unlimited turned on had 2 ads every 5 minutes. Now the most you can get per day (if you watch the button almost non-stop) is 1000 to 1500 coins.
I don't know what everyone else thinks about the lack of ads (and I don't want to sound ungrateful because the watch-to-earn is an AMAZING feature and I love it), but it makes it difficult to earn the coins for a certain large contest I want to hold later down the line.

Is there a reason ads were cut so severely?

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    Apr '17

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    Apr '17
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nolongerusetheforum
Apr '17

Same here. I usually able to tip people at least two/month. Now it's almost a month and I don't have enough at all to tip 1 people. I hate that ._.

Kura
Apr '17

Yeah I hardly see ads on my end either, I used to make sure to watch them every day so I could tip people I'm watching but a lot of the time I hit with the message that there are no ads to watch even though it's been days since the last time I tried.

So I've practically been forgetting about the ap and trying to watch ads because I'm usually hit with 'nothing available' message anyway. I really don't use it very often at all for reading, I do all that on the computer x.x or... at least try to... reading on the computer is not fun with their glitches right now.

MidZM
Apr '17

Well I'm glad I'm not the only person having issues with the lack of advertisements.

I honestly thought this topic would die without a single person having issues with this (Or not bothering to post about it) due to the lack of posts for 12+ hours.

GoldenPlume
Apr '17

We're severely limited on our ad availability as well, now about 4 per day or so.

SimilarWeb's ranking for the Tapas app has been in a decline since March 24th. We were wondering why the pull back and was thinking it was related to spring break, but now its more clear its probably due to people having less ads to watch so they log in less often.

We can tell you from experience that most advertisers are able to get instant feedback on their campaign. Many are checking their numbers several times per day and most are very quick to cut the cord when something isn't working. The decline in ad values from 60 to 32 to 24 to 12, and a general lack of ads, is a sign that advertising to Tapas users isn't resulting in an acceptable return on investment, so advertisers are pulling out.

If there are 25,000 active users pulling out $.10 (120 Tapas coins) a day, that's $2,500 a day. If none (or very few) of those users ever respond to the ads, what marketer is going to keep pouring money into that?

On the other hand, if the stuff being advertised has no interest to the user, they shouldn't have to click/tap. Mobile Strike, Bubble Island 2, etc. aren't anything we're interested in. One time there was an Olive Garden ad that got us thinking about dining there (someone later told us the promo turned out to be deceptive). Perhaps if the ads had better targeting? At one time they seemed to but since Crackle jumped on board, they seem to be largely non-specific.

Hopefully staff can do something about the ad stream but a lot of it may be out of their hands.

Which is why we were hoping that mobile surveys (or some other earning opportunity) would come into the equation at some point. However maybe staff decided that the time invested in relationship to the reward given isn't enough incentive. We just checked a Peanut Labs dashboard on another site and the average survey is paying about 4.4 cents per minute, or 52 Tapas coins per minute, which isn't all that great for something you have to really engage with vs. ads that at one time were paying 60 Tapas coins and all you had to do was watch.

Maybe there's a better idea out there for how readers can earn coins. Fire away!

PotooGryphonFriendly Neighborhood Gryphon Rider
Apr '17

I've heard mumblings that the staff is currently working on rolling out something big. Might be worth waiting and seeing what next level stuff they come up with next. OoO

But yeah, I've sorta dropped off the watching ads bandwagon for a while now. It'll be great to see some positive change here.

GoldenPlume
Apr '17

We've heard the same but nothing specific beyond, "something big is coming".

noxfox
Apr '17

I suppose we've now seen the something big being the desktop update to look like the app... I wonder if the same features are going to come as well. ...I wish I'd feel more excited, but I'm so disappointed by the update right now. I have to swallow it before I can start reacting positively to anything.

Zikul
Apr '17
GoldenPlume

I think better targeting is something that's desperately needed - to me, it feels like all (except for casino stuff) ads are directed at an audience younger than 18, and you have to be 18 to use the app.

I think the choice of ad material (ie, exclusively phone games) is too narrow. If you're not into phone games (which a lot of us are not), then none of the ads are going to make a turnaround.

Comic readers are interested in art. Find art heavy concepts to advertise - for example, there's a very well working cooperation between the pet breeding sim game Flight Rising and the comic network Hiveworks. They've cooperated for a long while, and the investment must be worth it, because they still cooperate in matter of advertising to this day. And you know why it works? Because what they have in common, is that they appeal to people who are customers interested in buying art - be it digital dragon adopts or comic material.

I've not been using the app for a very long time, but I can't help but to feel that there isn't any connection between the people viewing tapas and the ad content. And that is a problem for advertisors.