I've been thinking about this since I saw a thread on twitter comparing One's webcomic artstyle to the manga. Here's the thread: https://x.com/ROCKSDZORO/status/1740746546940133525?s=20
And I was thinking to myself, "I feel like I've heard a lot of people say that a comic's artstyle doesn't matter too much, using One's art as an example."
Here's the conclusion I came to when looking at One's artwork: The guy is incredibly good at making comics. He has good compositon, layout and pacing. He knows how to make what's happening clear, and how to frame the most important elements so that it draws the viewer's eye in. Hell, I think he does a better job with some of the panels and comedic elements in his style than the manga. And looking at the manga, there really doesn't seem to be drastic changes in how he's laid it out, it mainly makes the art look professional. (And I personally find One's style quite charming!)
And another thing to point out- one's work is an exception, not the rule. I see people saying that they don't have to worry about their art turning down readers because "look at One!" But really, I think one is so successful because his style fits the genre he's writing for (comedy) and he has a very good grasp of comic making. His work is readable and enjoyable. Even still, there are people who will not read the webcomic because the art is amateurish. And we can't discount the fact that the webcomic getting turned into a professional looking manga has helped the comic succeed drastically.
I'm not talking about comic creators who are starting out and doing it for fun, more of the "why can't I get readers" crowd. There's a lot that goes into making comics, and just kinda looking to One's work as to why your comic will be a big success even with issues with comic fundamentals is just ehhh to me. It kinda screams to me that the person doesn't understand why One's work is successful, instead pointing to it as an excuse. Criticism sucks but it's important!
Short ramble done.