Yeah, the Instagram algorithm sucks balls. The posts that the user sees while scrolling through the feed are impacted by the latest Instagram algorithm. Due to specific signals, the algorithm puts the most relevant posts to the top, making them more visible for the user. The rest of the content is placed down. In my observation of the algorithm, I’ve come to three conclusions:
1. Relationship with the user relative to the account holder. After an interaction of a particular person with at least one of your posts, he/she will be more likely to see the rest of your content. Is what should ACTUALLY happen, but the same people coming back to visit your page, follower or not, isn’t guaranteed a like on a post.
2. The post is relevant. When the post is published on Instagram, the algorithm assigns a relevancy score to it. This influences which it shows in the entire feed.
3. Then there is Users’ interest. In this case, the signal depends on whether the person interacts with analogous accounts and posts while exploring Instagram. Other people who interact with similar content may see your posts as well.
It’s a real chore to get some semblance of a following on Instagram, and I’ve tried using the methods like hashtags and frequent postings. At this rate, i’d be lucky to get 15 likes on a post on a good day.