I ignore it as best I can.
Ao3 specifically unless you're writing a very current fandom with a fangroup that is voracious, no one will click on your stuff unless it's smut pwp.
Also keep in mind that while the internet runs super fast, it's also slow as molasses. A few weeks on anywhere especially for non-fandom writing is nothing; A few months of just 20 clicks total and no kudos is regular.
Also keep in mind that Ao3 relies on it's tags and you fall off that front page of your tags very fast. Getting noticed there is a lot like trying to be noticed on wattpad - "difficult."
Once I learned that this is just how those sites function, I shrug my shoulders and move on to a site that isn't so punishing. Like Tapas 
((And a little note about Ao3 specifically. Any of my works that aren't the smut variety, and even the ones that aren't fanfic that are smut - range in 3 to 20 views and then stop cold. If there was a monthly or daily chart to look at I'd be able to show that "hey this work has 20 views!" but all twenty came in the first day or two it was published and it's been up for eight months. That site, in my mind, is largely a wasteland and dead. Has a lot of writers, not a lot of readers.))